Marketing Manager
Active WellnessSan Francisco, CA, United States5 days ago
Job type
- Full-time
Job descriptionDevelop integrated marketing calendars, ensuring alignment between digital, social, content, and in-club promotions. Guide consistent brand positioning across all channels, maintaining visual and voice alignment with the Active Wellness brand family. Oversee the creation of content and campaigns for multiple club brands - including email, social media, web, print, and video assets. Collaborate with the Creative and Digital teams to bring marketing campaigns to life with compelling visuals, copy, and storytelling. Ensure campaigns are optimized for both digital and on-site member engagement, driving lead generation and conversions. Manage timelines, budgets, and resource allocation for all commercial club marketing projects. Lead content planning and production, ensuring a consistent cadence of high-quality, SEO-optimized blog posts, email campaigns, and member communications. Oversee the development of brand stories, video scripts, and marketing collateral that inspire healthier, more connected communities. Analyze marketing performance across all channels and report key metrics such as leads, conversions, and ROI. Use insights to inform future campaigns, continuously improving results and efficiency. Provide regular marketing recaps and strategic recommendations to leadership and clients. Lead a monthly Social Media Roundtable to guide site level staff in creating local posts and content that drive member engagement and referral. Collaborate across departments including Operations, Sales, and Digital to ensure marketing initiatives support member experience and business objectives. Contribute to the evolution and scalability of Active's in-house agency model and marketing systems Be knowledgeable about all programs and activities offered by the clubs. Promote club services and activities through marketing and community channels. Assist in maintaining an accurate and inspiring digital presence for each location. Attend marketing and company meetings (remote) as well as onsite meetings and trainings when appropriate. Bachelor's degree in Marketing, Communications, Business, or related field. 3-5+ years of progressive marketing experience, preferably in a multi-location, agency, or fitness / wellness environment. Proven ability to lead cross-functional marketing campaigns and develop comprehensive marketing plans. Strong experience in content strategy, brand management, and campaign execution. Working knowledge of digital marketing platforms (Google Ads, Meta Ads), SEO best practices, and email automation tools. Exceptional project management skills with the ability to juggle multiple priorities and deadlines. Excellent written and verbal communication skills with a keen eye for detail and storytelling. Experience working in cross-functional teams. Remote work environment. Must have a physical work area that meets Active's telecommuting safe work requirements. Ability to be flexible with work hours due to varying time zone restrictions. Ability to travel to physical locations across the country as needed. Must follow OSHA and Active Wellness safety standards including telework safe work requirements.
Job Details
Job Location
Active Wellness Headquarters - San Francisco, CA
Remote Type
Fully Remote
Position Type
Full Time
Salary Range
$75000.00 - $80000.00 Salary / year
Job Category
Marketing
Description
The Active Wellness Marketing Team specializes in creating impactful marketing strategies for fitness and wellness centers across North America. Our in-house Creative Agency helps our clients grow their businesses by attracting and retaining members who are in pursuit of living healthier, more active lives.
We are seeking a highly strategic and versatile Marketing Manager to lead marketing planning, content creation, and campaign execution for our commercial club portfolio. This individual will drive the development and implementation of integrated marketing strategies that elevate brand awareness, increase membership sales, and strengthen community engagement across multiple club brands and locations and marketing tactics.
The Marketing Manager will collaborate closely with the Creative, Digital, and Account Management teams to ensure all campaigns align with business goals, reflect the unique brand voice of each club, and deliver measurable results. This is a key leadership position responsible for overseeing marketing planning, storytelling, campaign development, and performance reporting across multiple channels.
Specific Responsibilities
Essential Functions
Strategic Marketing Leadership
- Develop annual marketing strategy and quarterly plans for commercial club locations, aligning campaigns with business objectives and revenue goals.
Partner with club leadership and account managers to translate business priorities into actionable marketing initiatives that drive acquisition, engagement, and retention.
Campaign Development & Execution
Content Strategy & Production
Collaborate with the Creative Team to produce engaging, brand-aligned assets for all platforms.
Reporting, Insights & Optimization
Leadership & Collaboration
Other Functions
Qualifications
Qualifications and Education Requirements
Physical and Work Conditions
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Active Wellness LLC is an equal opportunity employer.
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Marketing Manager • San Francisco, CA, United States
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