Lead Management Program Manager, IDC Lead Management Team

Lead Management Program Manager

As a Lead Management Program Manager, you will lead the development and execution of data-driven technology initiatives that deliver measurable business outcomes for large accounts. You will act as the bridge between marketing, sales, and technology teams, leveraging and managing tools to support Account Based Marketing use cases. Your role requires deep expertise in marketing automation platforms and the ability to understand the management of leads, contacts, and buying groups within accounts. This position demands someone who can think strategically while maintaining strong attention to technical details. You must be able to analyze complex data sets, identify trends, and translate insights into actionable strategies. The ideal candidate will thrive in a fast-paced environment, demonstrate strong deep dive capabilities, and possess the ability to influence stakeholders across all levels of the organization. This role may sit in either Seattle, WA, USA or Arlington, VA, USA only. Relocation available from within the USA only to these locations only. This is not a hybrid or remote position.

Key job responsibilities :

• Evaluate new capabilities for technology providers to support account based marketing and marketing to accounts at scale.
• Manage, administer, and optimize third-party technology platforms and capabilities that support ABM initiatives.
• Support the experience and integrations that improve the acquisition and journeys of customers in accounts.
• Work closely with internal teams managing 1p / 3p capabilities to support use cases for ABM.
• Maintain compliance and data governance standards across ABM initiatives.

A day in the life : About AWS :

Diverse Experiences : AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

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About the team : The Lead Management team sits in the Integrated Demand Center (IDC) within AWS Marketing. The Lead Management team is responsible for providing a bridge between marketing and sales through technologies to drive growth. The IDC is responsible for designing and delivering globally scalable demand campaigns that reflect AWS's top business priorities. The Demand Center sets campaign strategy, develops and localizes core content, executes across owned and paid media channels, manages the customer journey, and tracks performance through an analytics and measurement function.