Senior Director, Catalog and Product Marketing

Senior Director, Catalog And Product Marketing

Silicon Labs (NASDAQ : SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world's most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets.

The Senior Director, Catalog and Product Marketing will lead the strategy, development, and management of catalog products across all technologies within the wireless IoT semiconductor portfolio. You will also lead the product marketing team responsible for our technology-based product marketing of our portfolio. In this role, you will define and execute a cohesive strategy for catalog products, software tools, modules, and ecosystem partnerships that drive growth, enablement, and customer success.

This role requires deep expertise in wireless IoT technologies, a strong understanding of modules and ecosystems, and proven experience in cross-functional leadership. You will have the opportunity to collaborate across our global teams, segment leads, product management, mass market, and sales organizations to ensure unified strategy, alignment, and flawless execution.

Responsibilities :

• Define and execute the overall strategy, development, and management of catalog products across all wireless IoT technologies.
• Partner with product marketing leads, segment, and mass market teams to align product and business strategies with market needs and long-term company objectives.
• Lead initiatives that expand the catalog portfolio's competitiveness and profitability.
• Create and execute an internal and external module strategy, driving integration, scalability, and time-to-market advantages.
• Develop and manage ecosystem partnerships spanning hardware, software, and design services to strengthen catalog product adoption and differentiation.
• Create and manage a comprehensive plan for software tools, development kits, and enablement resources that accelerate customer design-in and success.
• Develop and implement a unified pricing strategy across all technologies that supports both growth and profitability goals.
• Work closely with product marketing leads, segment leads, product management, mass market, and sales teams to ensure consistent alignment and coordinated execution.
• Drive collaboration across engineering, operations, and supply chain to translate strategic plans into actionable business outcomes.
• Lead and mentor a high-performing team to deliver innovation, operational excellence, and strategic results.
• Foster a culture of accountability, collaboration, and continuous improvement.

Skills You Will Need :

The following qualifications will be considered a plus :

Benefits & Perks :

The annualized base pay range for this role is expected to be between $194,250 - $360,750 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.