Lead, Soccer Brand Marketing, NYC

Brand Marketing Soccer Lead

The City Brand Management Team is the marketing function responsible for leading and driving plans that serve the brand and business in a global key city for Nike. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete.

We're looking for a Brand Marketing Soccer Lead to join our Nike NYC Brand Marketing team. The NYC Brand Marketing Soccer lead will be responsible for creating and managing our seasonal brand plans, always-on priorities, and relationships while collaborating closely with North America and Global functional and city partners. This role will focus on driving the marketplace amplification, strategy & execution of Global Soccer priority concepts in New York.

The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attune to our ever-evolving consumer trends, and has deep knowledge of the soccer landscape in NYC and beyond. This individual will also have a proven track record of leading with a clear vision and strategic attitude, thrive in a collaborative environment, be able to lead multiple projects, and be able to build strong working relationships across a matrixed organization.

As a Brand Marketing Lead for Soccer in NYC, you are responsible for bringing our seasonal brand plans to life - work that will drive brand strength, fuel consumer demand, and strengthen our daily connection with members. Leading with insights, you will obsess how to make our brand, product, and services resonate with our Soccer consumer, while driving a networked offense across Global, Geo and City Teams.

As the NYC Brand Marketing Soccer Brand Lead, you will :

• Create and develop seasonal brand marketing plans
• Partner with key cross-functional team members to define, adapt, extend, and execute key experiences for consumers and members
• Manage on-the-ground relationships in the city with key consumer, community and grassroots soccer organizations
• Pioneering new ways of unlocking an always-on grassroots soccer proposition to complement seasonal priorities
• Manage and foster collaboration throughout the Consumer Code process to engage with our key cross-functional partners.
• Support an end-to-end process, with strong organizational skills
• Compile and unpack insights from consumers
• Oversee product integration into seasonal programming
• Manage asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling

What you bring :