Digital Media & Audience Analyst Job at Definitive Healthcare in Charlotte

Overview

At Definitive Healthcare (NASDAQ : DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.

We’re headquartered in Framingham, Massachusetts, with 3 office locations globally, including locations in Sweden and India. Since our founding in 2011, we have grown to 2,400+ global clients and have received recognitions such as Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and Great Place to Work in India. We foster a collaborative, inclusive culture where diverse perspectives drive innovation and support programs like DefinitiveCares and employee-led affinity groups.

Job Summary

As a Digital Media and Audience Analyst, you will play a crucial role in executing cross-platform digital campaigns and audience strategies. Working with campaign strategists and account teams, you will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations. You will also own creating audience recommendations and managing audience distributions for self-serve customers.

Reports to : Manager, Digital Media & Audience Operations

What You\'ll Do

• Implement and support healthcare-focused D2C and HCP campaigns across multiple channels and platforms
• Create and implement tracking and tagging elements across varying campaign assets
• Collaborate with strategic leads to develop campaign and audience strategies for managed campaigns and self-serve customers
• Manage campaigns across multiple platforms including, but not limited to : Google, Facebook, Instagram, LinkedIn, Bing, and DSP vendors
• Compile client-facing campaign reports on a regular cadence, including optimizations, insights, and recommendations
• Define audiences to be targeted, create audience recommendations, and track and compile usage reports from customers
• Distribute Definitive Healthcare Audience segments programmatically via onboarders to DSP, SSP, CTV, social, and other media destinations
• Manage operations tasks and track issues in Jira and trackers, and maintain timely, consistent internal team communication
• Troubleshoot audience segment delivery issues with end platforms and onboarders
• Escalate operational issues, delays, and challenges with suggested solutions

Requirements

Nice to Have

Why we love Definitive, and why you will too

Equal Opportunity and Privacy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation, or any other status. If you’re interested in working in a fast-growing, exciting environment, we encourage you to apply.

Your privacy is important to us. Please review our Candidate Privacy Notice to learn how we use and process your personal information.

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