Worker II, Social Media Marketing (Part-Time)

Job Summary

The Social Media & Marketing Admin will administer the Utah Minority Business Development Center (Utah MBDC) social media marketing and advertising. Administration includes but is not limited to:Ø Deliberate planning and goal settingØ Development of brand awareness and online reputationØ Content managementØ SEO (search engine optimization) and generation of inbound trafficØ Promotion of the organization’s services, events, and programsØ Cultivation of leads and salesThe Social Media & Marketing Admin is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans/ followers into customers. MBDA Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the organization’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.The Social Media & Marketing Admin is instrumental in managing the Utah MBDC, content-related assets. Essential Responsibilities and Duties • Become an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.• Monitor trends in social media tools, applications, channels, design and strategy.• Implement ongoing education to remain highly effective.• Identify threats and opportunities in user-generated content surrounding the organization. Report notable threats to appropriate management.• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.• Administrate the creation and publishing of relevant, original, high-quality content.• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the organization’s marketing and online review building).• Create a regular publishing schedule.• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.• Promote content through social advertising.• staying up to date with online, social media trends Essential Responsibilities and Duties Continued Minimum Qualifications 1-2 years of College
3 Years of work experience in a related field

Preferred Qualifications Knowledge, Skills & Abilities • Possesses knowledge and experience traditional marketing. Marketing degree is welcomed but not required with relevant work experience.• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).• Proficient in content marketing theory and application.• Experience sourcing and managing content development and publishing.• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, SnapChat, YouTube, etc.) and how each platform can be deployed in different scenarios.• Maintains excellent writing and language skills.• Enjoys a working knowledge of the blogging ecosystem relevant to the organization’s field.• Displays ability to effectively communicate information and ideas in written and video format.• Exceeds at building and maintaining sales relationships, online and off.• Practices superior time management.• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).• Makes evident good technical understanding and can pick up new tools quickly.• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”• Possesses functional knowledge and/or personal experience with WordPress.• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Ability to communicate effectively with a broad range of people with a variety of abilities and backgrounds, to maintain good working relationships across the College.Ability to work with all groups from a variety of academic, socioeconomic, cultural, and ethnic backgrounds, and with community college students, faculty, and staff, including those with disabilities. Non-Essential Responsibilities and Duties