Marketing Operations Manager
We're looking for a highly skilled and data-driven Marketing Operations Manager to take full ownership of our marketing automation platform and lead the development of scalable, efficient marketing operations strategies.
This role is pivotal in driving operational excellence and contributing directly to pipeline and revenue growth through the strategic use of HubSpot and our broader martech stack. The ideal candidate is a HubSpot power user who thrives on building and optimizing automation, streamlining processes, and delivering measurable impact.
Key Responsibilities
HubSpot Ownership & Campaign Execution
- Serve as the primary HubSpot administrator and subject matter expert, ensuring optimal platform performance and adoption.
- Design, build, and manage automated marketing campaignsincluding email, nurture workflows, and engagement programsthat drive acquisition, conversion, and retention.
- Create and maintain static and dynamic lists for effective audience segmentation and targeting.
- Own the full lead management lifecycle : routing, scoring, attribution, and seamless sales handoff.
- Continuously monitor and refine marketing assets (e.g., forms, landing pages, email templates) to support high-performing campaigns.
Data Management & Reporting
Own marketing data infrastructure, ensuring data quality through regular cleansing, enrichment, and synchronization with Salesforce and other platforms.Analyze campaign and funnel performance to uncover trends, optimize results, and make data-informed recommendations.Build and maintain marketing dashboards and reports to track key metrics such as engagement, funnel conversion, and ROI.Process Optimization & Martech Management
Evaluate, document, and enhance marketing operations workflows to support scale and efficiency.Build repeatable, predictable processes and automations that reduce manual effort and improve speed-to-market.Manage the marketing technology stack, ensuring full integration and alignment with business objectives.Partner closely with sales to define lead lifecycles, establish closed-loop reporting, and enhance funnel conversion.Qualifications
Required
5+ years of experience in marketing operations, with a strong focus on B2B SaaS or demand generation.Proven expertise as a HubSpot administrator with hands-on experience in automation, segmentation, lead routing, email marketing, forms, and reporting.Proficiency in Salesforce.Preferred
Strong analytical mindset with the ability to interpret data, uncover insights, and translate findings into action.Deep understanding of lead management principles, including scoring, lifecycle stages, and sales handoff.Experience optimizing processes to drive scalability and operational efficiency.Excellent collaboration and communication skillsable to work cross-functionally with sales, marketing, and RevOps.Detail-oriented with a commitment to data accuracy and process documentation.Experience with broader martech tools (e.g., ZoomInfo, 6sense, Clearbit) is a plus.The anticipated salary range for this role is $125,000 - $135,000 plus company bonus. Offered salary will be determined by the applicant's education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.
Benefits & Perks for FTE Provers :
Competitive salaries & Bonus Plan (for eligible roles) and Equity PlanModern Health for financial, mental, and physical wellness401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)Unlimited Vacation and Flexible hoursComprehensive medical benefits for you and your familyEmotional & Physical Wellness Access to wellness services (EAP & Prove Well-Being Reimbursement)Bottomless snacks & beverages for certain office locationsDaily GrubHub stipend for lunch if coming into the office (US Offices)A great place to work and connect with other talented Provers like yourself!Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.
Equal Opportunity Employment : Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.
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