Page Mechanical Group, Inc. is hiring : Public Relations Senior Manager - Irving,

Overview

Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning. This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency.

Responsibilities

• Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.
• Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.
• Develop and implement publicity strategies for company events and announcements.
• Lead project management for execution of plans, including overseeing budgets and timelines
• Ongoing story mining to secure timely media opportunities in partnership with PR agency
• Provide counsel to leadership for interviews and speaking engagements
• Compose accurate, well-written press and communication materials for company announcements
• Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals
• Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization
• Manage brand and executive LinkedIn strategy, in partnership with agency and internal stakeholders
• Provide counsel on new media formats including influencer and editorial integration
• Support celebrity talent vetting and integration
• Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable

Skills / Qualifications

Education / Experience Requirements

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