Marketing Specialist - Email & Events

Job description This is a hybrid position Position Overview The Marketing Specialist will play a pivotal role in driving the company’s demand generation and brand awareness efforts, with an emphasis on email campaigns and event marketing—both virtual and in-person. The ideal candidate has 5+ years of marketing experience in the technology sector, is highly organized, data-driven, and thrives in a fast-paced, collaborative environment. Salary : $45k-$55k Key Responsibilities Email Marketing Plan, build, and deploy email campaigns and automated nurture campaigns to drive awareness, engagement, and conversions. Segment and maintain email lists within HubSpot (or similar CRM / marketing automation platform). Collaborate with design to develop compelling visuals. Conduct A / B testing on subject lines, CTAs, and formats to optimize open and click-through rates. Track campaign metrics, analyze performance, and report on key KPIs (CTR, MQLs, conversions). Ensure compliance with CAN-SPAM, and email best practices. Event Marketing Execute the companies participation in industry conferences, trade shows, and webinars—from logistics and booth management to lead follow-up. Manage event calendars, vendor relationships, and promotional materials. Coordinate pre- and post-event campaigns, including email outreach and sales enablement follow-up. Partner with product marketing and sales to maximize event ROI through targeted messaging and audience engagement. Measure event performance, lead generation impact, and ROI reporting. Cross-Functional Collaboration Support marketing operations and data hygiene within HubSpot and Sugar CRM. Assist with additional marketing activities as needed, including paid campaigns, social media, or website content updates. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of marketing experience within a B2B technology, SaaS, or data intelligence company. Proven success managing email marketing campaigns and events end-to-end. Hands-on experience with HubSpot or similar marketing automation and CRM tools. Strong analytical skills with the ability to interpret campaign data and optimize performance. Excellent project management and organizational skills; able to juggle multiple deadlines. Creative thinker with strong attention to detail and an eye for design consistency. Excellent written and verbal communication skills.