Performance Marketing Manager

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Job Description

The Performance Marketing Manager serves as a strategic partner to high-value clients, providing oversight and direction for performance marketing activities. This role is responsible for managing client relationships, aligning campaign strategies with business goals, and ensuring the execution team delivers results that meet or exceed agreed-upon KPIs. The PM is not only a strategic leader and client advocate, but also brings the technical acumen to oversee, audit, and interpret platform performance.

Job Description

The Performance Marketing Manager serves as a strategic partner to high-value clients, providing oversight and direction for performance marketing activities. This role is responsible for managing client relationships, aligning campaign strategies with business goals, and ensuring the execution team delivers results that meet or exceed agreed-upon KPIs. The PM is not only a strategic leader and client advocate, but also brings the technical acumen to oversee, audit, and interpret platform performance.

Key Responsibilities

• Oversee the development, implementation, and optimization of performance marketing campaigns managed by channel specialists.
• Lead regular performance reviews with clients, presenting insights, progress against goals, and recommendations for improvement.
• Define and track KPIs in collaboration with clients, ensuring all activities are aligned with desired outcomes.
• Coordinate with internal teams to ensure campaign quality, timely delivery, and adherence to best practices.
• Provide escalation support and problem-solving for any issues impacting campaign performance.
• Maintain active certifications in major platforms such as Google Ads and Meta to ensure up-to-date knowledge of best practices and platform changes.
• Conduct and interpret platform audits, search query reports, and routine health checks to proactively identify opportunities and risks.
• Review and analyze campaign data, ensuring data-driven recommendations and transparency in performance.
• Act as a point of contact for client communication, expectation setting, and strategic guidance.

What Will It Take To Be Accomplished

Qualifications

Our Benefits : At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include :

The base salary for this role is between $75,000 - $85,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, location, and market demands. The base pay range is subject to change and may be modified in the future.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Newspaper Publishing

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