Marketing Mgr

Marketing Mgr needs 5 years experience

Marketing Mgr requires :

Bachelors Degree or equivalent experience in Marketing or Advertising field.

5 years of experience

In-depth marketing knowledge including consumer-centric initiative development creative and marketing communications development and in-market execution

Ability to collaborate with a variety of team members and levels in a matrix organization

Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

Strong project management skills with a clear focus on results

Experience with Oracle Responsys or IBM Unica is a plus PREFERRED QUALIFICATIONS

Ecom experience

Optical experience

Retail experience

Consulting background

Marketing Mgr duties :

Manages the strategic development of a customer-centric loyalty-based approach and CRM initiatives; focused on run-the-business

Devises and implements strategies to deliver program goals.

Produces Marketing Communications plan from the Marketing Plan supplied by the brand / marketing team