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Director / VP of eCommerce & Marketing

Director / VP of eCommerce & Marketing

Thomas ScientificLogan Township, NJ, US
1 day ago
Job type
  • Full-time
  • Quick Apply
Job description

Location :

  • Philadelphia / New Jersey area (Hybrid)   Reports to : CEO Job Summary The Director / VP of eCommerce & Marketing is responsible for leading the company’s digital growth strategy across eCommerce, digital marketing, and online customer engagement.
  • This role oversees the performance, strategy, and day-to-day management of the company’s B2B online platforms, including the website, hosted catalogs, EDI, and marketplace channels (such as Amazon).
  • Additionally, the role drives integrated marketing initiatives that enhance brand visibility, generate qualified leads, and improve customer retention.
  • This leader will partner closely with IT’s Product Manager to ensure alignment of business strategy, customer experience, and technology roadmap.
  • They will also play a key role in the company’s 80 / 20 customer segmentation initiative, ensuring digital and marketing investments focus on strategic, high-value customer segments.

Key Responsibilities :

  • Oversee online sales channels, including corporate websites, EDI transactions, and marketplaces (e.g., Amazon).
  • Focus on robust product data management, site search optimization, and personalized customer experiences.
  • Conduct continuous analysis of site performance metrics and customer behavior for ongoing improvements.

    • Spearhead multi-channel marketing programs, including :

  • Digital advertising SEO / SEM Content marketing Ensuring consistent brand messaging across all platforms.
  • Collaborate with sales and product teams to develop campaigns supporting product launches and driving account growth.
  • Implement data-driven marketing strategies to maximize ROI and deploy an effective marketing technology stack.
  • Partner strategically with IT, sales, and operations to align eCommerce and broader business goals.
  • Support the company's digital transformation roadmap.
  • Mentor and lead a cross-functional team focused on eCommerce operations, digital marketing, and content.
  • Align KPIs with the company’s growth objectives.
  • Provide technical oversight by working with IT to set requirements and manage integrations for e-commerce systems.
  • Ensure exceptional user experience across digital platforms.
  • Enhance customer experiences by synchronizing pricing, product data, inventory, and order processing.
  • Build and lead a cohesive eCommerce team and serve as a liaison between business and technology sectors.
  • Define KPIs for performance monitoring and leverage insights to optimize customer engagement.
  • Drive innovation by exploring new digital sales opportunities and implementing transformative initiatives for modernized customer engagement strategies.
  • Significantly impact the company’s digital landscape, ensuring a competitive advantage in the market.

    • Qualifications :

  • Bachelor’s Degree in Marketing, Business, or related field (MBA preferred). 10+ years of experience in eCommerce and / or digital marketing leadership roles, ideally in B2B or distribution environments.
  • Proven experience integrating marketing strategy with digital commerce platforms.
  • Strong understanding of SEO / SEM, web analytics, marketing automation, and CRM systems.
  • Experience with marketplaces, hosted catalogs, and EDI preferred.
  • Demonstrated ability to collaborate cross-functionally with IT, Sales, and Operations.
  • Data-driven mindset with strong business acumen and leadership skills.
  • Demonstrated collaboration with IT teams and technical product managers to deliver business-driven outcomes.
  • Data-driven and customer-focused, with a track record of delivering measurable growth.
  • Excellent leadership, communication, and change-management skills.

    • Benefits :

  • Medical / Dental / Vision 401K matching plan PTO 11 paid holidays Compensation Salary based on experience, plus bonus.
  • Thomas Scientific is an equal opportunity employer.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees.
  • We do not accept any unsolicited resumes from agencies   Powered by JazzHR
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    Ecommerce Marketing • Logan Township, NJ, US

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