Head of Global Marketing Strategy - Efdoralprin Alpha (AATD)

Job Title : Head of Global Marketing Strategy - Efdoralprin Alpha (AATD)

Location : Cambridge, MA

About the Job

The Head of Global Marketing Strategy for Efdoralprin Alpha will be responsible for the successful launch and long-term success of the brand in the Rare Diseases Franchise, with a focus on alpha-1 antitrypsin deficiency (AATD).

This role will act as Chief Marketing Officer of the brand and will lead a senior-level, cross-functional Global Brand Team. The scope of the role entails taking Efdoralprin Alpha through Global pre-launch, launch, and post-launch phases. Responsibilities include developing comprehensive Global pre-launch and launch plans, ensuring excellence in launch execution. This will require advanced level strategic agility, demonstrated cross-functional leadership, executive level communication, and enterprise networking skills. Global and US launch experience, as well as a background in Rare Disease and Respiratory, are critical to enable development of novel approaches to bring this best-in-class treatment to patients. Additional responsibilities include navigating the increasingly challenging access and pricing environment and shaping the regulatory approval process, all with a strong focus on compliance.

This potential therapy has blockbuster commercial potential, and we are looking for an exceptional leader with a proven track record of building blockbuster brands.

The position reports to the Global TA Head Rare Disease Launches and will be based in Cambridge, Massachusetts.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities :

Global Brand Leadership and Strategy

• Lead the Global Brand Team (GBT), responsible for the development of brand strategy and ensuring consistent global execution. GBT is comprised of senior leaders from key markets and functions, including Commercial, Medical, Regulatory, Development, Legal, M&S and Supply Chain.
• Commercial Chair on Global Product Team (GPT). GPT serves as the central cross-functional governance body responsible for strategic oversight and coordination of a product's development journey from early-stage research through commercialization. Chaired by Product Development leadership, this team integrates expertise across R&D, commercial, medical, regulatory, manufacturing, and other critical functions to ensure aligned decision-making and seamless execution of the product strategy.
• Develop the commercial ambition for the brand (short, mid, and long term) and deploy strategies to achieve business goals; act as the primary internal "champion" for Efdoralprin Alpha and represent the brand in presentations to senior management.
• Partner with Global Medical and HEVA on the development of Scientific key Message platform. Provide input into Scientific Communications planning for publication strategy and brand awareness generation.
• Partner with Global Market research to ensure a robust execution of launch foundation insight generation, including a demand study, competitive TPP, market map, HCP and patient segmentation, treatment journey, patient journey including both diagnosis and treatment journey, HCP needs and drivers, patient need and drivers
• Partner with New Product Planning on the develop of the Therapeutic Area Strategy Narrative and support brand Life Cycle Management (LCM) development.
• Articulate a clear brand strategy, create a brand narrative, and align the organization around it.

Launch Capabilities and Execution

Performance Management and Business Operations

About You

People and Organization :

Qualifications :

Professional Skills & Behavioral Competencies :

Why Choose Us?

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

All compensation will be determined commensurate with demonstrated experience . click apply for full job details