Product Marketing Manager

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum - resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom's high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school / district programming, and professional learning.

Kiddom is transforming how K-12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As adoption cycles evolve and competition in edtech intensifies, we need a Product Marketing Manager who can position Kiddom's solutions in the market, craft clear and differentiated messaging, and enable our go-to-market teams to win. This role will sit at the intersection of product, sales, and marketing-translating complex curriculum and AI-driven features into compelling stories that resonate with educators, administrators, and district leaders. Your work will directly support our mission by ensuring that every touchpoint communicates the value of Kiddom's platform with clarity and impact.

You Will...

• Own positioning and messaging for Kiddom's curriculum and AI-powered platform, ensuring differentiation in the K-12 edtech market.
• Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions.
• Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines.
• Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptionsCreate and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers.
• Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels.
• Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation.
• Support demand generation campaigns with product-specific messaging and thought leadership.
• Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion.
• Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing

What we're looking for...

$90,000 - $160,000 a year

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits from their first day of employment :

Equal Employment Opportunity Policy

Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.