Marketing Manager | INDIEHOUSE modern fragrances
Location : Alpharetta / Atlanta, GA (on-site; some travel for client events)
Schedule : 30–40 hours per week (set schedule; some weekends required during peak seasons)
Compensation : Base salary + performance bonus
About Us
INDIEHOUSE modern fragrances is a fast-growing luxury niche fragrance boutique with two Atlanta locations. We specialize in bringing the artistry of niche perfume to a wider audience through retail, workshops, and unique experiential concepts. As we scale nationally, we are looking for a Marketing Manager to support our growth, storytelling, and customer engagement efforts.
Role Overview
The Marketing Manager will be responsible for executing and managing day-to-day marketing initiatives across digital, in-store, and off-site channels. This role requires a mix of creative, technical, and organizational skills to ensure our brand voice, website, campaigns, and communications remain consistent, polished, and performance-driven.
You’ll work closely with leadership to support website updates, digital marketing, partner relations, and client events while bringing a curious, entrepreneurial mindset to identifying new opportunities for growth.
Key Responsibilities
Website & E-Commerce
- Maintain and update website content on WordPress / WooCommerce (products, promotions, landing pages).
- Ensure site design, product listings, and content align with brand standards.
- Monitor website performance, troubleshoot issues, and optimize for conversions.
Email & CRM Marketing
Design, build, and send email campaigns via Mailchimp , including automation and audience segmentation.Assist with HubSpot CRM (preferred) for tracking leads, events, and customer journeys.Monitor campaign results, reporting on KPIs and ROI.Brand Partner Relations
Serve as the primary contact for 60+ niche fragrance partner brands.Coordinate product launches, marketing materials, and communication between brand partners and INDIEHOUSE.Maintain accurate partner information and ensure smooth collaboration.Events & Client Support
Support planning and execution of off-site client events , from pre-event marketing to on-site brand representation.Assist in developing marketing collateral and post-event follow-up reporting.Ensure events reflect INDIEHOUSE’s luxury brand standards.Marketing Support & Content
Coordinate promotions, seasonal campaigns, and special projects.Manage marketing calendars, deadlines, and deliverables.Collaborate with designers, photographers, and external partners as needed.Analytics & Reporting
Track marketing performance metrics and prepare weekly / monthly reports.Provide insights to optimize future campaigns.Qualifications
3+ years of marketing experience (agency or in-house).Proficiency with WordPress / WooCommerce .Strong experience with Mailchimp ; HubSpot knowledge a plus.Excellent organizational and project management skills.Strong written and verbal communication skills.Entrepreneurial, curious, and resourceful problem solver.Experience in retail, beauty, hospitality, or luxury lifestyle brands is a bonus.What We’re Looking For
Highly organized and detail-oriented.Goal-driven and able to manage multiple projects simultaneously.Comfortable working independently but also collaborative with the team.A creative thinker who thrives in a fast-paced, growth-minded environment.Excited to grow with a brand that blends luxury, creativity, and hospitalityBenefits
Full time schedule (35–40 hours / week) at our Atlanta-area locations.Opportunity to grow with a scaling luxury lifestyle brand.Employee discounts on niche fragrance products and experiences.Why INDIEHOUSE
Competitive base + performance bonusBe part of a scaling, woman-owned luxury lifestyle brandEmployee discounts on exclusive fragrances and immersive workshopsJob growth opportunities within the company as we expand and grow#J-18808-Ljbffr