Director of New Product Innovation

Job Description

Job Title : Director of New Product Innovation

Department : Transformation

Reports To : Chief Sales Officer

FLSA Status : Regular-Exempt

ROLE SUMMARY :

The Director of New Product Innovation is responsible for shaping and leading the company’s product innovation strategy across all cannabis categories, including flower, concentrates, vapes, edibles, beverages, and wellness products. This leader will oversee the end-to-end innovation pipeline—from opportunity identification through commercialization—ensuring new products are consumer-driven, operationally feasible, and compliant with regulatory requirements. As a senior leader, the Director of New Product Innovation will drive cross-functional collaboration, mentor product innovation teams, and play a critical role in positioning the company as a market leader through differentiated product offerings.

KEY DUTIES AND RESPONSIBILITIES :

Strategic leadership

• Define and own the long-term product innovation strategy and pipeline for all cannabis categories.
• Partner with executive leadership to align innovation initiatives with business objectives, revenue goals, and brand positioning.
• Build business cases for new products, including financial modeling, resource planning, and ROI analysis.

Production Development and Commercialization

Team Leadership and Cross Functional Collaboration

SKILLS AND QUALIFICATIONS :

ADDITIONAL MINIMUMQUALIFICATIONS :

PHYSICAL REQUIREMENTS :

While performing the duties of this job, the employee is :

WORK SCHEDULE :

45+ hours weekly with flexible hours and travel as needed. Must be available to work evenings, weekends, and holidays. Travel up to 50% of work schedule to support the needs of the business.

Equal Opportunity Employer l Trulieve Supports a Drug Free Workplace