Vice President of Sales & MarketingTharaldson Hospitality • Decatur, IL, United States
Vice President of Sales & Marketing
Tharaldson Hospitality • Decatur, IL, United States
2 days ago
Job type
- Full-time
Job descriptionDevelop and implement strategic sales and marketing plans that maximize revenue and profitability for all hotels in the portfolio. Lead, mentor, and develop the corporate and property-level sales and marketing teams to achieve performance goals and maintain high standards of excellence. Collaborate with operations and revenue management to ensure effective pricing, distribution, and yield management strategies. Identify new market opportunities, partnerships, and business channels to expand the company's reach and client base. Oversee the company's brand strategy, digital presence, and reputation management across online and offline channels. Establish and monitor key performance indicators (KPIs) for sales productivity, marketing effectiveness, and ROI on promotional campaigns. Partner with leadership on new hotel openings, rebranding, and repositioning projects. Maintain strong relationships with key accounts, travel partners, and brand representatives to drive preferred business and group bookings. Ensure compliance with brand standards and leverage brand resources effectively to enhance property visibility and performance. Prepare annual sales and marketing budgets, forecasts, and business plans in alignment with company objectives. All other duties as assigned. Strong background in hospitality sales, preferably extended stay and select service Proven leadership and team-building capabilities. Excellent negotiation, communication, and strategic thinking skills. Excellent selling skills and understanding of sales processes Familiarity with CRM systems and sales analytics tools. Knowledge of contractual agreements and legal implications Strong customer and relationship management skills Knowledge of overall hotel operations as they affect department Strategic and analytical thinking Revenue optimization and financial acumen Brand and reputation management Collaboration and relationship building Innovation and adaptability Customer Service : Manage difficult or emotional customer situations. Respond promptly to customer needs and requests for service and assistance. Interpersonal : Maintain confidentiality. Oral Communication : Respond well to questions. Demonstrate group presentations skills. Written Communication : Writes clearly and informatively; able to read and interpret written information. Delegation : Delegate work assignments. Teamwork : Contribute to building a positive team spirit. Provide recognition for results. Managing People : Be available to staff. Provide regular performance feedback. Develop subordinates' skills and encourages growth. Solicit and apply customer feedback (internal and external). Improve processes, products, and services. Continually work to improve supervisory skills. Diversity : Show respect and sensitivity for cultural differences. Promote a harassment-free environment. Organizational Support : Follow policies and procedures including, but not limited to, dress code policies. Adaptability : Adapt to changes in the work environment. Manage competing demands. Able to deal with frequent changes, delays or unexpected events. Attendance / Punctuality : Is consistently at work and on time. Ensure work responsibilities are covered when absent. Arrive at meetings and appointments on time. Dependability : Commit to long hours of work when necessary to reach goals. Initiative : Ask for and offer help when needed. Judgment : Exhibit sound and accurate judgment. Include appropriate people in decision-making process. Planning / Organizing : Prioritize and plan work activities. Professionalism : Treat others with respect and consideration regardless of their status or position. Quality : Look for ways to improve and promote quality. Demonstrate accuracy and thoroughness. Quantity : Strive to increase productivity. Bachelor's degree in marketing, Business Administration, Hospitality Management, or a related field 10+ years of progressive sales and marketing leadership experience in hospitality, with multi-property (including Hilton, IHG, and Marriott) required. Proven track record of exceeding revenue targets and leading successful teams. Strong understanding of digital marketing, CRM, revenue management, sales analytics tools. Strong analytical, leadership, communication, and negotiation skills. Interacts with management, applicants, fellow Associates and / or guests. Ability to verbally communicate effectively with guests and coworkers. Requires prolonged standing, walking and mobility. Requires bending and reaching. Must be able to lift 15 pounds at times and occasionally up to 50 pounds. This is a full-time position. The employee is expected to work a minimum of 50 hours per week, including nights and weekends. The employee will be required to travel (including overnight) up to but not limited to 70% of the time. The employee maintains an attitude and philosophy consistent with the company's standards.
Are you a strategic sales leader ready to make your mark in the hospitality industry? Step into a role where your expertise, innovation, and leadership will shape the future of a growing national portfolio.
With more than 90 hotels across the United States and a strong pipeline of growth ahead, Tharaldson Hospitality Management is a leader in the hotel industry known for our people-first culture, exceptional guest experiences, and commitment to excellence.
We're looking for an accomplished Vice President of Sales and Marketing to drive our strategic vision and lead a high-performing team that fuels revenue growth and brand success nationwide. This is a unique opportunity to join a thriving organization where innovation, collaboration, and leadership are valued - and where your expertise can shape the future of one of the nation's most respected hospitality companies.
At Tharaldson, you'll be part of a company that's not only growing but evolving - where your impact will be felt across every brand, market, and guest experience we deliver.
If you're ready to take the lead in driving sales and marketing excellence on a national scale, we invite you to apply and grow with Tharaldson Hospitality Management.
What We Offer :
- Career advancement opportunities
- Employee discounts
- Competitive pay
- Daily Pay Option
- Flexible work schedule
- Bonus Potential
- Comprehensive benefits for you and your family including (medical, vision, dental, 401k, Profit Sharing)
- Paid Vacation
Job Summary :
The Vice President of Sales & Marketing is responsible for developing and executing comprehensive sales and marketing strategies that drive revenue growth, market share, and brand awareness across the company's extended stay and select service hotels. This leader will oversee all aspects of sales and marketing initiatives while collaborating closely with property leadership and corporate support teams to ensure alignment with company goals.
Essential Duties / Responsibilities :
Required Skills :
Education and Experience :
Physical Requirements :
Position Type / Work Hours
Travel
Work Environment and Philosophy
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Vice President Of Sales • Decatur, IL, United States
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