Sr Manager, Omnichannel Marketing Communications

Sr Manager, Omnichannel Marketing Communications

Location : Salt Lake City, UT, United States

Position Type : Unfixed Term

Job Function : Marketing

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A family-owned company, bioMerieux has grown to become a world leader in the field of in vitro diagnostics . For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health .

Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network.

This includes our SLC site, formerly known as BioFire Diagnostics.

Description

Position Summary

We're seeking a visionary Senior Manager, Omnichannel Marketing Communications, to lead a dynamic and results-driven digital team.

This role offers the opportunity to become a true leader, shaping not just communication efforts, but the overall customer experience across our internal digital marketing and demand generation team.

This position requires leadership, coaching, and management of a diverse team of professionals. This position will have direct influence over the team members who report directly to the position and also influence the team members in the broader Marketing Communications department.

This position will require a demonstrated understanding of fundamental concepts and execution of omni-channel strategies to ensure all teams are in sync regarding their roles and expectations as well as an undeniable support to all teams in creating, developing, and delivering impactful customer experiences.

The position will be required to have or gain a comprehensive knowledge of how the Marketing Communication team works in tandem with internal departments and external agencies to drive digital content and channel strategies that generate attributable demand and support customer retention aligned to integrated marketing strategies.

It will require problem solving and relationship building while de riving internal and external communication projects from conception to completion while ensuring brand and style consistency through and in compliance with legal and quality protocols and system.

Primary Duties

Crafting a Unified Omnichannel Strategy : Develop and spearhead a comprehensive marketing communications plan encompassing all digital and traditional channels.

Your focus is ensuring a cohesive brand narrative resonates across every customer touchpoint.

• Digital Leadership : Take the reins on developing and executing high-impact digital marketing campaigns. This includes strategizing and managing social media, content marketing, website, SEO, and paid advertising initiatives.
• Customer Journey : Be an expert in customer journey mapping. By aligning all touchpoints, you'll create seamless and engaging experiences that foster brand loyalty.
• Content & Channel leadership : Oversee the creation and development of impactful content and digital channel strategies that propel demand generation and customer retention.
• Data-Driven Optimization : Analyze campaign performance data to gain valuable insights. Leverage those insights to optimize strategies and maximize ROI.
• Martech Management : Lend your expertise to supporting the marketing technology stack and its seamless integration with the CRM for accurate attribution measurement.
• Team Leader & Mentor : Foster a collaborative environment by leading and mentoring a team of digital marketing professionals.
• Brand Ambassador - ensure all content and channel strategies align to BioMerieux brand requirements
• Budget management - be aware of budget limitations and opportunities and drive impactful strategies with greatest ROI
• Perform all work in compliance with company policy and within the guidelines of the company's quality assurance system.
• Performs other duties as assigned.

Training and Education

Bachelor's degree in marketing, communications, or related field preferred.

Experience

• 7+ years' experience in digital / omnichannel marketing communications
• 4+ years' experience of direct people leading a team of 4 or more digital marketing professionals to achieve integrated marketing strategies.

Knowledge, Skills, and Abilities

• Experience working in a fast-paced, demanding environment with many projects, numerous simultaneous information sources, and a multitude of processes and protocols while instilling a calm, confident, and consistently positive and upbeat environment.
• Must have successful experience in coaching and mentoring others to reach their full potential.
• Proven track record of leading and executing successful digital marketing campaigns.
• Deep understanding of customer journey mapping and experience optimization.
• Excellent communication, collaboration, and project management skills.
• Data-driven approach with the ability to translate insights into actionable strategies.
• Experience in the regulated med-tech industry.
• A strong understanding of marketing automation tools and technologies.
• A strong knowledge of web design tools such as Adobe Experience Manager.

Domestic travel required 20% of time

Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information.

In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.

e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https : / / careers.

biomerieux.com / or contact us at emailprotected .

BioMerieux Inc. and its affiliates are Equal Opportunity / Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires.

Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal.

If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at emailprotected , or by dialing 711 for access to Telecommunications Relay Services (TRS).

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