Associate, Growth Marketing, WSJ

Associate, Growth Marketing

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation.

The Associate, Growth Marketing position for The Wall Street Journal will report to and partner with the Manager of Growth Marketing, WSJ to grow and optimize customer acquisition programs focused on new subscribers globally. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and to measure success. Role based in New York City, NY. Must work from the Midtown Manhattan office three days every week (Tuesday through Thursday).

You Will :

• Execute The Wall Street Journal's global subscription acquisition marketing strategy.
• Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met.
• Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets.
• Monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down.
• Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement.
• Improve and optimize conversion journey through ideating and launching experiments.
• Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition.
• Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms.

You Have :

Our Benefits : Comprehensive Healthcare Plans, Paid Time Off, Retirement Plans, Comprehensive Medical, Dental and Vision Insurance Plans, Education Benefits, Paid Maternity and Paternity Leave, Family Care Benefits, Commuter Transit Program, Subscription Discounts, Employee Referral Program

Reasonable accommodation : Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO / Disabled / Vets.