TrafFix Devices, Inc. is hiring : Marketing Manager in San Clemente

Job Summary

The Marketing Manager is responsible for developing and executing marketing strategies and campaigns to promote TrafFix Devices, Inc.’s products and services. This role collaborates with cross‑functional teams, including sales, engineering, and senior management to drive brand awareness, lead generation, and customer acquisition. The Marketing Manager oversees the development and implementation of marketing campaigns as well as the organization’s customer service team. This position also manages digital and traditional marketing channels and analyzes market trends and competitive landscapes.

Essential Functions

• Develop and implement comprehensive marketing strategies to promote the company's products, targeting relevant customer segments and industries.
• Manage the creation and execution of marketing campaigns across various channels, including digital marketing, print advertising, trade shows, and other promotional activities.
• Work closely with product development teams to gain a thorough understanding of product features, advantages, and market positioning, ensuring this expertise is effectively incorporated into marketing collateral and campaigns.
• Analyze market trends, customer insights, and competitor activities to identify opportunities for product differentiation and market expansion.
• Oversee the development and maintenance of the company's website and product guide, ensuring it reflects current product offerings, engages visitors, and supports lead generation.
• Manage the company's social media presence, creating and publishing engaging content, monitoring online conversations, and responding to customer inquiries and feedback.
• Organize and oversee participation in industry trade shows, conferences, and events, managing all aspects including booth design, preparation of collateral materials, and coordination of staff.
• Collaborate with sales teams to develop sales support materials, such as brochures, presentations, and product catalogs, to enable effective customer engagement.
• Track and analyze marketing metrics, such as website traffic, search engine optimization, lead conversion rates, and campaign performance, and generate reports to assess marketing effectiveness and ROI.
• Monitor industry trends, emerging technologies, and marketing best practices, and suggest ways to integrate new strategies and tools into the company's marketing activities.

General Functions

Skills and Abilities

Preferred Education and Experience

Physical Requirements & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note : The company is committed to providing a safe work environment and will provide necessary equipment and training to perform the physical demands of the job.

Other Notes

EEO Statement

The Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training.

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