Senior Field Marketing Manager - West Region

Job Summary

TCL North America is looking for a Senior Field Marketing Manager who will play a pivotal role in driving the retail sell-through success of new hardware products and managing post-launch performance through strategic planning and cross-functional collaboration. This role is highly collaborative, requiring seamless coordination with internal teams such as Sales, Supply Chain, Finance, Legal, and Marketing. The ideal candidate will combine a strategic mindset with strong analytical and operational capabilities to optimize retail channel performance, improve sellout rates, and enhance TCL's competitive position in the market.

As a Senior Field Marketing Manager, you will have the exciting opportunity to shape the future of TCL in the North American market. You will be responsible for monitoring and driving retail sellout metrics, ensuring alignment between inventory flow, promotional activities, pricing strategies, and market demand. Post-launch, you will analyze sales data and consumer insights to continuously refine retail execution and support aggressive growth targets. This is a highly visible role with the opportunity to make a measurable impact on TCL's retail success and overall market presence.

Duties may include but are not limited to :

• Regional Retail Strategy & Program Design

Analyze regional sales data, retail environment, and competitor activities to identify key gaps and opportunities.

Implement a 3-day weekly field visit cadence, prioritizing high-opportunity stores, and 1 week per month to travel to other west region markets.

Manage and coach a network of 3PL Market Managers. Set expectations, conduct performance reviews, and build a culture of ownership and result-driven mindset.

Accountable for all retailer KPIs : Store / model-level sell-out, display execution rate, store coverage, training impact, and regional sellout performance.

Serve as the West region voice in broader retail planning. Work closely with Head of Sellout management in collaboration with Sales, Channel Marketing, and eCommerce to align regional execution with national campaigns.

Qualifications / Requirements :