Director of Marketing (Baldwin Park)

As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. Youll lead and develop the full suite of marketing functionsincluding brand, digital, content, performance marketing, and consumer insightsby guiding a high-performing team of 45 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.

The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.

This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.

Essential Functions / Responsibilities :

1. Brand Strategy & Management

• Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
• Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
• Identify growth opportunities based on consumer insights, category trends, and competitive analysis
• Oversee brand guidelines and ensure alignment across all customer-facing content and communication

2. Direct-to-Consumer Growth & Performance Marketing

3. Analytics, Insights & Reporting

4. Team Leadership & Cross-Functional Collaboration

5. Creative Development & Content Oversight

Education and Experience :