Marketing Manager

MARKETING MANAGER

Who are we?

Red Propeller is a real estate consulting, marketing and communications firm that provides strategic research, product strategy and marketing services for residential real estate development clients throughout North America.

We provide brand design and strategic marketing services to organizations that need and want to tell their story in a way that creates momentum.

We take our work seriously, but if it’s not fun why do it? We pride ourselves in being effective and efficient when plugged in (including an occasional deadline late night here or there), and make sure we get full value from the time we unplug.

Our good vibes come from doing great, needle-moving work for our clients. We laugh a lot. Our office is casual and fast-paced, and our small team enjoys collaborating to generate big ideas.

We are especially good at singing happy birthday very poorly, and our memes are on point.

Who are you?

Smart, hardworking, creative, free thinking and a diligent producer and organizer. Someone who plays well with others. A supremely talented multi-tasker.

Someone who can juggle chainsaws while tap dancing and singing show tunes. You have 4+ years of marketing experience and are strategic, clever and smart.

In an ideal world, you’re also a real estate nerd like us and bring relevant real estate marketing, operations, development or revenue management industry experience to the table.

Curious what you will be doing? (full disclosure there’s a good chance we missed some things) :

ROLE DESCRIPTION

Marketing Project Management

• Assume responsibility for managing and tracking a project’s timeline and milestones from start to finish, coordinating all efforts with relevant team members and third party service providers
• Manage and direct partner agencies to support marketing strategies and to develop tools in accordance with stated timelines and budgets
• Coordinate with varied internal and external stakeholders on projects to secure approvals and buy-in
• Measure and track effectiveness of campaigns
• Lead the effort to develop project and campaign reports for clients

Marketing Campaign Implementation

• Translate a marketing strategy and campaign into a tactical implementation plan
• Manage the comprehensive implementation of those plans, including management of detailed budgets and timelines
• Implement specific advertising calendars and buys
• Manage expenses for advertising and creative services within project budget guidelines
• Manage vendor / partner service providers from concept to completion with minimal supervision
• Lead event marketing efforts, including :

o assisting in event concepting

o developing outreach strategies

o implementing marketing tactics to ensure events are well attended

o ensuring events are well documented for future promotion

Manage and grow social media channels using paid and organic strategies, specifically

Facebook, Instagram, Pinterest, and Snapchat

Create and deploy periodicals and email marketing campaigns

Marketing Performance Assessment + Consulting

• Collect, analyze, and interpret data from various marketing data sources to measure performance and identify trends.
• Generate regular reports on key performance indicators (KPIs) to provide insights into the effectiveness of each marketing channel.
• Utilize data to develop comprehensive customer profiles and segmentations to inform ways to enhance marketing performance.
• Provide guidance and support to marketing team members and partners to optimize performance and inspire collaborative thinking that produces better, more creative results.
• Evaluate the customer journey to assess user experience, identify pain points, and recommend improvements to enhance the rate of conversion and sales success.
• Collaborate with cross-functional teams to implement recommendations.

Creative Development

• Support the development of creative brands and campaigns with direction from project lead
• Working with creative partners, develop and implement :

o Visual brand creation

o Marketing tools : copy decks, websites, sales centers, digital and print collateral, and signage

o Campaign tactics : advertising, direct marketing, events, social media, grassroots engagement

REQUIREMENTS

4+ years in marketing or communications management role.

o Strong preference for residential real estate development and / or marketing experience.

• Creative and entrepreneurial.
• Team leader and supporter.
• Flexible and ready to pivot when things change beyond (and they will)
• Excellent creative writing and communication skills.
• Strong project and client management capabilities.
• Excellent client presentation skills.
• Experience working with multiple clients, managing relationships and overall communication.
• Demonstrates ability to thrive in a very high-activity, fast-paced environment.
• Professional and able to work well with a wide variety of people.
• Prefers in-office work, but can thrive in remote work settings as needed.
• Available to travel.

To Apply :

We really want to hear how your background makes you uniquely qualified to lead the creation and launch of new real estate brands around North America.

Sell us on you and how your experience and skillset can help us create results for clients!

Compelling cover letters and a role-tailored resume can be sent to : [email protected]

Please DO NOT contact the office directly