Hardware Global Product Manager

Company Description

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth : When we all make together, we make all things possible.

Let’s make.

Job Description

We are seeking a passionate and strategic Hardware Product Manager to lead the development and launch of innovative hardware products. You will own the product lifecycle from concept to commercialization, working closely with engineering and manufacturing teams (including global ODM partners) to deliver world-class hardware that enhances our connected ecosystem.

This is a high-impact role for a technically-savvy product leader with deep experience in hardware development and manufacturing processes. If you thrive in fast-paced, cross-functional environments and are driven to bring exceptional consumer products to market, we’d love to meet you.

Key Responsibilities

Product Strategy & Roadmap

• Define and execute the product vision and roadmap for the hardware portfolio, aligned with company strategy and customer insights.
• Identify opportunities to grow revenue, reduce costs, and improve the end-user experience.

End-to-End Product Development

ODM & Supplier Collaboration

Innovation Leadership

Cross-Functional Collaboration

Market & Consumer Insights

Quality & Risk Management

Performance Tracking

Qualifications

Education

Experience

Skills

Preferred Qualifications

What We Value

Additional Information

We’ve got you covered

At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut) :

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask : “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One) :

This role is in-office at least 3–4 days per week.

We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

Relocation Statement :

What to Do Next :   Please attach your resume, cover letter and / or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.