Experience Planner
The Experience Planner partners with the Agency's and clients' teams to provide support, leadership, and focus, helping turn brand strategies into actionable and measurable customer engagement plans through the creation of innovative multichannel customer experiences.
Responsibilities include supporting specific brand teams within the Agency as a day-to-day Experience Planner, as well as the wider Experience Planning team with day-to-day and ad hoc requests. The expectation is that the Experience Planner knows where to go or whom to ask to find answersand will proactively and positively represent the team, enabling seamless support for the good of our brands, and ultimately, our clients.
Primary Responsibilities :
- Synthesize and leverage multiple inputs (eg, brand strategy / history, business goals, customer knowledge, competitive landscape, data, etc) to provide multichannel marketing recommendations across customer segments that improve the impact and efficiency of our client's marketing efforts
- Help identify insights and actionable brand recommendations by assisting in the identification and creation of measurement plans, KPIs, reporting, and ongoing assessment of multichannel efforts
- Lead internal and client-facing discussions on customer experience deliverables
- Articulate Agency POV with conviction. Become a trusted and integral strategic advisor to the client team
- Demonstrate good problem-solving and interpersonal skills as well as the ability to set priorities while handling multiple projects and to delegate work appropriately
- Support other teams as needed with ad hoc requests
- Keep ahead of advertising / digital trends to enhance client value and creative work
- Provide leadership within their department as well as across the Agency
- Proactively provide suggestions that positively impact Agency policy and operations
Qualifications :
2+ years Agency or comparable experience in a healthcare agency or related settingCollege degree preferredExcellent presentation, written, and oral communication skills as well as superior computer skills and proficiency in Word, Excel, and PowerPointFamiliarity with measurement analysis tools like Google Analytics and Adobe Analytics, as well as social listening toolsBasic understanding of the technical nature of digital marketing solutions, ability to liaise with the multiple partners involved, and testing of digital marketing and creativeUnderstanding of oncology a plusSoft Skills :
Project professional, positive attitude toward all Agency membersOver time, gain an in-depth knowledge of assigned product brandsDevelop knowledge of clients' processes / procedures for all submissionsDemonstrate support of the Agency's goals and missionAct as an advocate of Biolumina; make decisions with the Agency's and employees' best interests in mindBiolumina Values
Open Mind : Always ask whyof your teammates, your clients, and yourself. And don't stop therekeep asking questionsBe respectful of others' ideas, opinions, and diverse perspectivesDon't do things the same way just because that's the way they've been done beforeBrave Heart : Speak your mindand your heartCourageously step forward to try something new and help others to do the sameBe brave enough to defend your opinionsand brave enough to change themReady Hands : Take time to teach and learn every dayReach out to offer help and put your hand up to ask for helpGo out of your way to show gratitude and kindnessThe range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
SALARY RANGE -$75,000-$96,500