Talent.com
Regional Marketing & PR Manager

Regional Marketing & PR Manager

NewlabDetroit, MI, US
10 days ago
Job type
  • Full-time
Job description

Regional Marketing & PR Manager

Newlab is seeking a seasoned and entrepreneurial Marketing and PR Manager to lead regional marketing and communications in Detroit and elevate visibility for our programs, partnerships, and community. This role is ideal for a self-starter who thrives on building brand awareness, engaging diverse audiences, and executing campaigns that create real impact.

As the senior marketing lead on the ground, you will drive Newlab Detroit's brand presence, oversee local storytelling and event marketing, and build trusted relationships with media, partners, and community stakeholders. You'll also serve as a key bridge to our global marketing and content teams, ensuring Detroit is positioned within the broader Newlab brand. This is a high-visibility role with significant opportunity to influence both regional impact and global perception. This is an in-person role in Detroit.

Key Responsibilities

Regional Marketing & Brand Leadership

  • Develop and execute a comprehensive regional marketing and PR strategy that amplifies Newlab Detroit's unique strengths and aligns with global brand priorities.
  • Act as the senior marketing voice in Detroit, advising leadership, shaping narratives, and ensuring brand consistency across all touchpoints.
  • Identify opportunities to expand visibility of Newlab Detroit through strategic partnerships, thought leadership, and high-profile activations.

Media Relations & PR

  • Cultivate and manage relationships with local and regional media.
  • Proactively pitch Newlab Detroit stories to secure earned media.
  • Draft press releases, media alerts, talking points, and briefing materials; prepare local spokespeople for media opportunities.
  • Track and analyze media coverage, providing insights and reporting back to leadership.

    • Collaboration with Global Marketing

  • Partner with global marketing and content teams to ensure alignment on messaging, cadence, and campaign execution.
  • Source, produce, and coordinate local stories across owned channels (blog, social, newsletters) in partnership with the global marketing team.
  • Ensure timely delivery of assets, content, and reporting in collaboration with the global team.

    • Events & Community Engagement

  • Partner with Newlab Detroit and Michigan Central teams on regional events and activations, ensuring events deliver brand and partnership impact.
  • Drive strategies to attract startups, foster community engagement, and strengthen partner relationships.

    • Qualifications

  • 7+ years of experience in public relations, marketing, and / or brand leadership, with proven success driving visibility for organizations, programs, or campaigns.
  • Demonstrated ability to lead marketing strategy while executing hands-on projects in a fast-paced, entrepreneurial environment.
  • Strong track record of building and maintaining relationships with media, partners, and community stakeholders.
  • Excellent writing, communication, and presentation skills, with ability to adapt messaging for diverse audiences.
  • Experience leading events and activations that deliver strategic impact.
  • Established network of media contacts in Detroit and / or the broader Midwest region.
  • High level of independence, accountability, and judgment.

    • Preferred Skills (Nice to Have)

  • Experience working with or within startup ecosystems, innovation hubs, or technology sectors.
  • Familiarity with marketing tools and platforms (e.g., HubSpot, Airtable, Google Analytics, Canva).
  • Ability to position organizations for visibility with investor, corporate, and public sector audiences.

    • Compensation

  • $90,000-130,000
  • Comprehensive benefits
  • Eligible for bonus program
    • Create a job alert for this search

    Regional Marketing Manager • Detroit, MI, US

    Related jobs
    • Promoted
    Technical Marketing Manager

    Technical Marketing Manager

    Rohm SemiconductorNovi, MI, United States
    Full-time
    At ROHM, we are pioneers in designing, developing, and delivering innovative analog and power semiconductor products that drive modern technologies. Our solutions are critical in enabling advancemen...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Manager - Simulation Software

    Marketing Manager - Simulation Software

    Thornley Corporate SolutionsFarmington Hills, MI, United States
    Full-time
    About the job Marketing Manager - Simulation Software.Marketing Manager - Simulation Software.I'm partnering with a well-established global engineering technology company to find a.This cloud-based...Show moreLast updated: 3 days ago
    • Promoted
    Regional Director of Sales & Marketing

    Regional Director of Sales & Marketing

    Great Lakes Hospitality GroupAuburn Hills, MI, United States
    Full-time
    Regional Director of Sales & Marketing – Auburn Hills, MI.This role is a unique opportunity to oversee a diverse hotel portfolio representing Hilton, IHG, and Marriott brands within the vibrant Aub...Show moreLast updated: 3 days ago
    • Promoted
    Director of Marketing & Development

    Director of Marketing & Development

    Fair Lane Home of Clara and Henry FordDearborn, MI, United States
    Full-time +2
    The Director of Marketing & Development plays a crucial role in the day-to-day marketing, fundraising and donor cultivation efforts at Henry Ford Estate, Fair Lane : Home of Clara & Henry Ford.Overs...Show moreLast updated: 3 days ago
    • Promoted
    Solutions Marketing Manager

    Solutions Marketing Manager

    Grant ThorntonSouthfield, MI, United States
    Full-time
    Grant Thornton is seeking a Solutions Marketing Manager to join the team.Approved office locations can be found below.As the Solutions Marketing Manager on our Integrated Campaign team, you will dr...Show moreLast updated: 3 days ago
    Retention Marketing Manager

    Retention Marketing Manager

    MediabistroDetroit, MI, United States
    Full-time
    At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.Our thoughtful craftsmanship, timeless design, and spirited stories inspire our cu...Show moreLast updated: 14 days ago
    • Promoted
    • New!
    Vice President of Marketing Revenue Growth

    Vice President of Marketing Revenue Growth

    ConfidentialDetroit, MI, United States
    Full-time
    Vice President of Marketing Revenue Growth.Innovative platform connecting journalists & PR professionals.Information Technology & Services. The Company is on the lookout for a dynamic Vice President...Show moreLast updated: 15 hours ago
    Marketing

    Marketing

    MediabistroRochester, MI, United States
    Full-time
    Essential Duties and Responsibilities.Collaborate with Finance, Sales and Operations departments to forecast product revenues. Develop and implement marketing plans for new and existing products.Man...Show moreLast updated: 16 days ago
    Singh Development Company is hiring : Marketing Manager in Rochester Hills

    Singh Development Company is hiring : Marketing Manager in Rochester Hills

    MediabistroRochester Hills, MI, United States
    Full-time
    Listening to customers' needs and matching those needs with information about our community and the services we provide, the Marketing Manager introduces and guides prospects through the decision m...Show moreLast updated: 2 days ago
    • Promoted
    Head of Marketing

    Head of Marketing

    ConfidentialDetroit, MI, United States
    Full-time
    Pioneering provider of next-gen infrastructure solutions.Information Technology and Services.The Company is seeking a Head of Marketing to spearhead its go-to-market efforts, with a focus on drivin...Show moreLast updated: 3 days ago
    Manager, Marketing

    Manager, Marketing

    MediabistroDearborn, MI, United States
    Full-time
    Under general supervision the Manager of Marketing will lead marketing efforts for the organization.This role involves a blend of strategic planning, team leadership, market research, and creative ...Show moreLast updated: 30+ days ago
    Field Marketing Manager - North America, Marketing & Communication Job at Hexago

    Field Marketing Manager - North America, Marketing & Communication Job at Hexago

    MediabistroNovi, MI, United States
    Full-time
    We are hiring for a Field Marketing Manager - North America based in Novi, MI area that is hybrid / remote.At Hexagon’s Manufacturing Intelligence division, we help manufacturers develop disruptive...Show moreLast updated: 27 days ago
    • Promoted
    Manager, Field Marketing - Automotive Industry

    Manager, Field Marketing - Automotive Industry

    KPMGDetroit, MI, United States
    Full-time
    Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering re...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Strategy Manager

    Marketing Strategy Manager

    JobFairGiant.comAuburn Hills, MI, US
    Full-time
    Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences.Execute personalized connected funnel strategies that improve customer engagement, increase qualit...Show moreLast updated: 1 day ago
    Central City Health is hiring : Director of Marketing and Public Relations in Det

    Central City Health is hiring : Director of Marketing and Public Relations in Det

    MediabistroDetroit, MI, United States
    Full-time
    Director of Marketing and Public Relations.Director of Marketing and Public Relations from Central City Health (CCH).This role is located in Detroit, MI, United States. The position requires a Bache...Show moreLast updated: 2 days ago
    • Promoted
    Assistant Integrated Marketing Manager

    Assistant Integrated Marketing Manager

    General MotorsWarren, MI, United States
    Full-time
    Cadillac Assistant Integrated Marketing Manager.The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product market...Show moreLast updated: 1 day ago
    • Promoted
    Marketing

    Marketing

    TradeJobsWorkforce48308 Rochester, MI, US
    Full-time
    Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Brand and Product Marketing Manager

    Senior Brand and Product Marketing Manager

    Rock Family of CompaniesDetroit, MI, United States
    Full-time
    As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing that’s rooted in strong fundamentals and impactful growth.Yo...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Manager (Hybrid Role M-W in office)

    Marketing Manager (Hybrid Role M-W in office)

    Pet Supplies PlusLivonia, MI, United States
    Full-time
    Pet Supplies Plus is looking for a Marketing Manager to join our Marketing team.Senior Integrated Marketing Manager.You'll work closely with operations, analytics, and channel leads to drive servic...Show moreLast updated: 3 days ago
    • Promoted
    Brand Operations & Marketing Manager

    Brand Operations & Marketing Manager

    DacutBloomfield Twp, MI, United States
    Full-time
    Job Title : Brand Operations & Marketing Manager.We are looking for a dynamic and strategic.Brand Operations & Marketing Manager. This leader will not only drive operational excellence but also eleva...Show moreLast updated: 3 days ago