Quantitative Analytics & Model Development Group Manager, Marketing Investment Decisions and Valuations

Quantitative Analytics & Model Development Group Manager

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Quantitative Analytics & Model Development Group Manager, Marketing Investment Decisions and Valuations within PNC's Marketing Analytics Center of Excellence, you will be based in Tysons Corner, VA, Pittsburgh, PA or Wilmington, DE. This position is primarily located in a PNC location. Responsibilities require time in the office or in the field on a regular basis. PNC is seeking a strategic and analytically driven leader to lead Marketing Investment Decisions and Valuations across all product lines. This role will be responsible for optimizing marketing budgets across products, developing marketing stage valuation frameworks to be used for optimization, and aligning investment decisions with enterprise growth objectives. The ideal candidate will bring deep expertise in marketing analytics, financial modeling, valuations grounding, and cross-functional leadership to drive measurable impact across the organization.

Other primary responsibilities include the following :

• Marketing Budget Optimization :
• Lead the development and execution of marketing budget allocation strategies across all products and channels.
• Partner with Finance, Product, and Marketing teams to ensure optimal ROI on marketing spend.
• Own budget planning process across entire Marketing organization.
• Valuation Framework Development :
• Create and maintain standardized valuation methodologies.
• Align valuation models across product lines to ensure consistency and comparability.
• Integrate customer lifetime value (CLV), acquisition cost, and funnel metrics into valuation frameworks.
• Investment Decision Support :
• Provide strategic guidance on marketing investment decisions using valuation insights.
• Present recommendations to senior leadership and influence enterprise-level budget planning.
• Monitor and report on the effectiveness of marketing investments and adjust strategies accordingly.
• Collaborate with Product, Finance, and Marketing teams to align on goals and execution.
• Serve as a thought leader in marketing analytics and investment strategy across the organization.

Preferred Competencies / Skills :