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Director of Marketing and Communications

Director of Marketing and Communications

NYC StaffingNew York, NY, US
4 hours ago
Job type
  • Full-time
Job description

Director Of Marketing And Communications For Children's Programs

The Director Of Marketing And Communications For Children's Programs Supports Internal And External Communications As Well As Recruitment / Admissions Marketing Work For The Bank Street School For Children, After School, Family Center, And Summer Camp. Salary Range : $95,000 - $115,000 Annually.

Core Functions And Responsibilities :

Strategic Oversight & Collaboration

  • Oversee and support internal communications for the Dean's Office
  • Collaborate closely with the central Communications Team to support marketing and recruitment needs for the School for Children, Family Center, and Summer Camp
  • Work with the central Development teams on special events and event marketing
  • Work with the central IT team to utilize existing systems and develop solutions for any emerging needs that can enhance marketing and communications at the School

Digital & Web Management

  • Manage and maintain the SFC and Family Center websites and virtual tours
  • Manage the parent portal in Blackbaud, including Newsfeed and Resource Board content
  • Manage social media for the School for Children

    • Email & CRM Strategy

  • Coordinate with IT and manage, and implement automatic email workflows and individual variations in HubSpot and Blackbaud CRMs

    • Advertising & Campaigns

  • Manage relationships with third-party marketing agencies, keeping projects accountable, on schedule, on brand, and on budget
  • Using data to inform improvements to marketing / recruitment strategy for each admissions cycle
  • Manage the School for Children's social media account

    • Creative & Content Development

  • Manage promotional materials across print, digital, video, and event-related needs
  • Develop creative guidelines and maintain Bank Street style and editorial standards
  • Design graphics, event posters, digital newsletters, and presentation materials
  • Photograph programs for marketing materials
  • Coordinate with videographer to develop marketing videos for digital campaigns, including Teachers, Changemakers, Bank Street College, and Early Childhood
  • Edit communications from the Dean's Office to ensure clarity and consistency
  • Work with the School for Children community to design and run the Spirit Store

    • Messaging & Brand Voice

  • Develop and manage messaging for the School for Children, Family Center, After School, and Summer Camp
  • Capture the processes of discovery and design to ensure strategies remain authentic

    • Qualifications

  • Bachelor's degree
  • 5 years of experience in marketing, including management responsibilities
  • Experience with web design and website maintenance
  • Experience in sales, marketing in an educational setting
  • Experience with New York independent schools
  • Experience with WordPress, HubSpot, and Blackbaud
  • Knowledge of social networks, online advertising, and promotions
  • Self-starter with the ability to work independently

    • Skills

  • Web-based advertising and promotion
  • Photography, Photoshop, and video editing
  • Strong analytical and research abilities
  • Writing and editing
  • Time management and organization
  • Exceptional interpersonal and communication skills
  • Strong public speaking and presentation abilities
  • Ability to coordinate across multiple online systems and platforms with ease

    • Minimum Salary : $95,000.00 Maximum Salary : $115,000.00 Salary Unit : Yearly

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