SaaS Marketing Specialist, North America Software Business Unit

Who We Are :

The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing "tomorrow's" tech innovations closer to today, daily. If you're ready to help lead this automotive technology transformation, we want to hear from you.

About the Role :

We are seeking a results-driven SaaS Marketing Specialist to join our dynamic marketing team. This role is ideal for someone who thrives in a fast-paced environment and has a passion for driving growth through digital marketing strategies tailored to software-as-a-service (SaaS) products.

You will be responsible for supporting the development and execution of marketing campaigns that generate awareness / leads, nurture / engage, and support customer retention / growth. Your work will directly impact our brand visibility, customer acquisition, and revenue growth.

Key Responsibilities :

Campaign Strategy & Execution

• Support the channel leads in planning, launch, and optimization of multi-channel marketing campaigns (email, paid media, SEO, content, social, etc.…)
• Collaborate with product and sales teams to align messaging and campaign goals

Content Development

Lead Generation & Nurturing

Analytics & Optimization

Market & Competitor Research