Product Marketing Manager III

About GitHub

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 150+ million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate and experiment across 420+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Locations

In this role you can work from Remote, United States

Overview

At GitHub, we believe in the power of a collaborative community and AI agents to create the future of software. Software is how we can make the world a better place, and we are looking for a Product Marketing Manager to help shape our products and the messaging around them to excite developers and motivate buyers.

This is a high-impact, highly cross-functional role where you will be instrumental in shaping the market's perception and success of GitHub's enterprise, AI, and / or security solutions. Our small, nimble PMM team means you won't be siloed; you'll have the opportunity to take ownership and make a significant impact across the entire product lifecycle.

You'll be the voice of developers and our customers, translating their needs into core messaging and positioning. This isn't just about crafting a message-it's about driving clarity for go-to-market partners through launch, campaign, and messaging briefs that directly support product adoption, pipeline creation, and revenue growth.

This role offers a unique chance to shape the future of a product used by millions of developers worldwide. You'll be at the intersection of AI, security, and developer tools, working in a highly collaborative environment with a small team where your contributions have a direct, visible impact on the business.

Responsibilities

Drive Go-to-Market Strategy : Support product launches, from defining the strategy to executing it with cross-functional partners. You'll leverage web, press, blogs, social media, and influencer marketing to drive successful adoption.

Craft the Narrative : Build compelling messaging and positioning that resonate with developers and support a wide range of functions, from demand marketing to sales enablement.

Be the Expert : Act as a product subject matter expert for the entire company, influencing key decisions on the product roadmap, pricing, and packaging.

Amplify Developer Insights : Continuously develop a deep understanding of our audiences and the market by partnering with customer research, business insights, and developer relations.

Qualifications

Required Qualifications :

5+ years experience in Marketing

OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Marketing

OR Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in Marketing

OR equivalent experience.

3+ years of experience in Business-to-Business (B2B) product marketing at a high-growth SaaS or AI company (or equivalent experience).

Experience marketing to developer audiences, translating highly technical concepts into compelling narratives for diverse stakeholders-from engineers to executives.

Experience supporting strategic product launches for B2B software in the SaaS or AI space.

Preferred Qualifications :

Understanding of B2B software business models, with a track record of developing programs that drive significant business growth and pipeline generation.

Comfortable operating in fast-paced environments with a high degree of autonomy, a bias for action, and the ability to manage multiple complex projects simultaneously.

Experience supporting go-to-market strategies and products, including helping to develop demos for revenue, field, and event teams.

Exceptional written and verbal communication skills.

Compensation Range

The base salary range for this job is USD $79,500.00 - USD $210,700.00 / Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub values

Customer-obsessed

Ship to learn

Growth mindset

Own the outcome

Better together

Diverse and inclusive

Manager fundamentals

Model

Coach

Care

Leadership principles

Create clarity

Generate energy

Deliver success

Who We Are

GitHub is the world's leading AI-powered developer platform with 150 million developers and counting. We're also home to the biggest open-source community on earth (and 99% of the world's software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We're remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are-because we know that people flourish when they can work on their own terms.

Join us, and let's change the world, together.

EEO Statement

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!