Manager, Marketing Analytics

Manager, Marketing Analytics

The Marketing Analytics Manager is a member of the Marketing & Communications department and plays a critical role in tracking, analyzing, and reporting on marketing performance metrics. This position works closely with the marketing team to provide actionable insights, identify audience segments, and inform data-driven decisions to drive new and existing audiences toward visitation, donation, and program participation.

The ideal candidate will have experience working across multiple channels, including email marketing, digital advertising, social media, content marketing, and working with Salesforce Marketing Cloud and Google Analytics.

The Marketing Manager is part of a dynamic, 10-person marketing, communications, content, and creative services team that collectively drives all earned, owned, and paid media strategy development and implementation in support of annual and multi-year objectives, to increase and diversify sources of revenue, and scale mission impact. The Marketing Analyst reports to the Senior Vice President, Marketing & Communications.

Essential functions include :

• Collects, analyses and reports on marketing performance across multiple channels (digital, email, social) and tools (Marketing Cloud, Google Analytics, Meta, TikTok, etc.)
• Maintains performance dashboards and regular reports to measure marketing effectiveness
• Supports campaign measurement and analysis to inform optimizations
• In partnership with IT, manages audience lists in Marketing Cloud, including import and export, segmentation, standardization, and data hygiene
• In collaboration with IT and the marketing team, manages, troubleshoots, and works to resolve data and database issues, duplications, incongruities, and complexities in conjunction with marketing data, escalates issues to IT when necessary.
• Works in conjunction with marketing and IT to improve and streamline data flow including recommending and testing tools, processes, and procedures for maximum efficiency and accuracy.

Required support for organizational events includes :

Qualifications / skills requirement includes :

The National September 11 Memorial & Museum (9 / 11 Memorial & Museum) is an equal opportunity employer. Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, status as a protected veteran, or any other characteristic protected by applicable law. The 9 / 11 Memorial & Museum endeavors to make reasonable accommodations for applicants with disabilities and other accommodation needs under applicable law. If you are an individual with a legally recognized accommodation need and require assistance during the application process, please contact Ronni Cantor at careers@911memorial.org with your specific accommodation request.

The 9 / 11 Memorial & Museum is committed to an organizational culture that supports and reinforces our institutional values including our commitment to inclusive representation. We are committed to reflecting the unique experiences of the nearly 3,000 victims who were killed indiscriminately in the 1993 and 2001 terrorist attacks and the wider communities impacted in lower Manhattan, at the Pentagon, and near Shanksville, PA.