Staff Marketing Manager : Digital Media, Local Strategy

Staff Marketing Manager

Shape the future of local, enterprise-level marketing. Are you a digital marketer who thrives at the intersection of national brand power and hyper-local execution? Do you have a passion for building new programs from the ground up within a world-class enterprise? We are seeking a seasoned and highly motivated Staff Marketing Manager to pioneer the digital media strategy for our Activate Experts program. This is a critical role where you will architect and execute comprehensive marketing strategies designed to drive awareness, engagement, and conversion for a key new offering. You are not just running campaigns; you are building the playbook for how our brand wins at the local level, market by market.

This role demands a strategic thinker with a deep understanding of the full media funnel, a passion for data-driven results, and an exceptional ability to influence cross-functional partners. Reporting to the Principal Manager of Local Digital Media and Emerging Tech, you will be the central hub for one of our most exciting growth initiatives.

Responsibilities

As the lead for the Activate Experts program, you will own the end-to-end digital media strategy.

Your responsibilities will fall into three key areas :

• Strategic Program Leadership & Innovation
• Cross-Functional Influence & Partnership
• Performance Measurement & Optimization

Drive the operational rhythm of the program through regular op mechs and maintain workstream clarity via weekly prioritization. Translate complex data into clear, actionable insights for both tactical optimization and high-level strategic pivots.

How You Will Succeed : The Skills of a Leader

You have a proven track record of growing new products or services for enterprise-level brands, with specific, demonstrable success at the local or retail level.

You are a master storyteller who uses data to craft compelling narratives, articulating channel strategy and business impact to cross-functional teams and executive leadership alike.

You possess exceptional strategic thinking, with the ability to set ambitious goals and the agility to pivot swiftly in response to market changes or unexpected challenges.

You seamlessly context-switch, comfortably diving deep into the weeds with an analyst one moment and presenting a high-level vision to a senior leader the next.

You have a true learners mindset, with a proactive bias for finding solutions and a relentless drive toward continuous improvement and innovation.

You embrace calculated risks and learn from failures to drive long-term innovation with speed and conviction.

Qualifications

7+ Years Paid Media with focus on digital. Must have experience leading strategies & initiatives with high impact results in DMA and local marketing, with an in-depth understanding of customer needs and market dynamics.

Digital Marketing & technical expertise : you are a digital native and expert in driving revenue growth, with focus in paid media.

Passion towards keeping up with industry trends, technologies, and competitive landscapes.

Minimal travel for industry networking, media, conferences, and related events.

Hybrid Role : 3 days in office / week in either San Diego or an office location in the Bay Area (MTV, SF).

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : Bay Area California, CA : $158,000.00 - 213,500.00 Southern California, CA : $150,500.00 - 203,500.00