Regional Content Marketing Manager Job at Mirakl in Boston

Overview As a Regional Content Marketing Manager, you’ll play a key role in driving Mirakl’s leadership and growth in North America. You’ll own and implement a regional content strategy that positions Mirakl as the go-to expert in digital commerce innovation, supporting pipeline generation, customer engagement, and brand awareness.

Responsibilities Own and execute the regional content marketing strategy in alignment with Mirakl’s global brand, messaging, and business objectives

Develop and localize content assets—including thought leadership pieces, articles, whitepapers, webinars, case studies, blog posts, and social media campaigns—that resonate with regional audiences and showcase Mirakl’s impact

Partner cross-functionally with regional business development, customer success, product marketing, and global content teams to ensure content supports pipeline generation, acceleration, and customer engagement

Leverage data and insights to optimize content performance, report on key metrics, and continually refine strategies to maximize impact

Stay current on regional market trends, digital commerce developments, and competitor activities to inform content planning and thought leadership

Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or a related field

4+ years of content marketing experience in B2B SaaS, digital commerce, or technology sectors

Demonstrated ability to craft compelling content for senior decision-makers (C-level, digital transformation leaders) in an executive tone of voice

Experience developing content strategies tailored to local market needs within a global framework

Excellent writing, editing, and storytelling skills in English; proficiency in additional languages is a plus

Strong project management skills and experience collaborating with cross-functional, international teams

Familiarity with marketplace, eCommerce, or platform business models strongly preferred

About Mirakl Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information : www.mirakl.com.

Job details Seniority level : Not Applicable

Employment type : Full-time

Job function : Marketing and Sales

Industries : Technology, Information and Internet

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