SEO and Content Strategy Manager Job at Generac Power Systems in Boston

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The SEO and Content Strategy Manager will be responsible for leading our SEO and AIO (AI Optimization) efforts across a diverse portfolio of websites and products. This role is responsible for developing and executing comprehensive strategies that drive organic growth, improve search visibility, and support content performance across key digital properties. This role will own keyword and topical architecture, lead content planning aligned with business goals and user journeys, and collaborate cross-functionally with product, brand, UX, and engineering teams. This position requires a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities. Thisis a hands-on leader with a deep understanding of search engine behavior, AI search trends, and the ability to translate data into action to enhance digital experiences and conversion outcomes. Major Responsibilities Strategic Ownership & Execution

Define and lead SEO and AIO content strategies across key web properties, aligning with business goals, campaign plans, and product launches.

Build Strategy for AIO optimization

Build roadmap for SEO improvement in line with business strategy

Own keyword strategy, topical architecture, and content planning across priority journeys and personas.

Optimize existing content and drive new creation initiatives to improve rankings, visibility, and conversion across organic channels.

Partner with internal content teams to align SEO strategy with editorial planning Technical & On-Page SEO

Conduct technical and content audits to identify issues and opportunities.

Implement on-page SEO improvements (e.g., metadata, URL structure, header optimization, internal linking, schema markup).

Partner with engineering, product, and UX teams to influence site architecture, performance, and search accessibility.

Execute technical SEO work Cross-Functional Leadership

Collaborate across digital, brand, product marketing, paid media, and creative teams to ensure content efforts are aligned and scalable.

Provide SEO and content expertise in campaign planning and web initiatives.

Manage and coordinate relationships with designers, agencies, or other content vendors supporting SEO or content production.

Develop aligned consumer resource and help article strategy Performance Analysis & Optimization

Execute Ad hoc SEO optimization projects

Define and track KPIs such as keyword rankings, organic traffic, conversion rates, and content engagement.

Use analytics tools to measure effectiveness and iterate based on data.

Stay on top of industry trends, algorithm updates, and emerging tools to continuously evolve our SEO and AIO content approach. Minimum Job Requirements

Bachelor's degree or equivalent experience

5-8 years of experience in SEO and content strategy, with proven results driving organic growth.

Experience working on AI search optimization

Experience writing and optimizing content that improves rankings and engages users (landing pages, blog posts, FAQs, etc.) Knowledge / Skills / Abilities

Advanced SEO Expertise - Deep understanding of technical, on-page, and off-page SEO, including AI-driven search optimization (AIO).

Content Strategy Development - Ability to build keyword strategies, topical architecture, and content plans aligned to user journeys and business goals.

Analytical & Data-Driven Mindset - Skilled in using SEO and analytics tools to track performance, extract insights, and optimize accordingly.

Technical SEO Skills - Proficiency in conducting audits, optimizing metadata, implementing schema, and partnering on site architecture.

Cross-Functional Collaboration - Strong ability to align with product, UX, engineering, and creative teams to drive results.

Project & Vendor Management - Experience leading projects and coordinating with agencies or freelancers to scale content production.

Content Creation & Optimization - Ability to guide, write, or edit high-impact content that improves rankings and user engagement.

Communication & Influence - Skilled in presenting SEO strategies and results to stakeholders in clear, actionable terms.

Adaptability & Trend Awareness - Stays ahead of industry trends, algorithm updates, and emerging AI tools to keep strategy relevant.Generac is committed to fair and equitable compensation practices. The salary range for this role based Pewaukee, WI; Boston, MA; Chicago, IL is $100,000 to $140,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation.This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits.

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.