Sr. Manager, NA Influencer & Creator Marketing, Retail & Outlet Job at Tapestry

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Position Summary :

We are seeking a culturally connected and strategic Senior Manager to lead influencer and creator marketing across North America, with a focus on Fashion, Gaming, and Sports . This role will drive authentic storytelling and brand engagement through creator partnerships and North America community activations that resonate with diverse audiences. The ideal candidate is a trend-savvy marketer with deep roots in digital culture and a proven track record of building impactful influencer and creator programs.

This role will work cross functionally with various teams within North America Marketing as well Global Influencer, Global Social, Customer Experience and Buying, to ensure alignment across product and storytelling initiatives.

Key Responsibilities

Influencer Strategy & Execution

• Lead the development and execution of influencer campaigns across Fashion, Gaming, and Sports verticals.
• Identify and cultivate relationships with creators, NIL athletes, and fashion tastemakers who authentically align with brand values and cultural moments.
• Collaborate with the Global Influencer team to align on talent targets, campaign pulses, and global-to-local storytelling.
• Lead our Store Associate Influencer Program, optimizing content for use across all marketing channels including organic social, email, paid media, and ecomm.
• Partner with the Experiential and Events team to integrate influencer strategy into key brand activations, product launches, and cultural moments.
• Oversee talent briefing, content development, contract negotiation, and performance tracking in partnership with Global Influencer team.
• Partner with cross-functional teams (PR, social, creative, legal, media) to ensure content ladders up to broader brand and product narratives.

Community Engagement

Cultural Relevance & Trendspotting

Measurement & Optimization

Qualifications

Preferred Skills

Our Competencies for All Employees

Our Competencies for All People Managers

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Visit Coach at www.coach.com.

Work Setup : #LI- Hybrid

BASE PAY RANGE $115,000.00 TO $130,000.00 Annually

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