Marketing & Community Engagement Coordinator

Overview

The Local Marketing & Community Engagement Coordinator is responsible for increasing patient referrals, strengthening relationships with local schools and community organizations, and creating a strong brand presence in the local market. This role will spend 75% of time on external community initiatives and 25% managing the practice's social media channels, ensuring alignment between in-person and digital brand engagement.

This is a growth-focused position, designed to expand new patient opportunities, improve community consistency, and elevate the practice's reputation as the orthodontic leader in the community. The role acts as a local brand ambassador, building partnerships, attending events, and creating localized content. This role covers three Hess Orthodontic business units : Hess North, Central and South.

Essential Job Functions :

Responsibilities

Community Engagement (75%)

• Coordinate school programs (presentations, sponsorships, contests, lunch-and-learns, career days).
• Represent the practice at community events, health fairs, sporting events, and networking opportunities.
• Organize and track ROI on sponsorships and donations.
• Develop an annual community calendar of outreach events.
• Create measurable strategies to increase new patient inquiries from referral sources and community touchpoints.
• School Partnerships : Maintain at least 4 active sponsorships per location per year
• Active sponsorship means promoting the Hess brand in some way to the parents of the school (newsletter, car tags, folders, sporting events, PTA's, etc.)
• Community - Participate in 1 event or sponsorship activation per month for each of the three markets.
• Sponsor a minimum of two little leagues per location over the calendar year
• Event Presence & Support : Attend events in person as needed, lead / coordinate team presence at events as needed.
• Ensure 100% of events are fully set up with branded materials, giveaways, and captured photo ops Employers
• Execute at least 1 collaboration or event with a local business per quarter, e.g., large employers and health fairs, special promotion for large employers

Social Media (25%)

Note : this job description is not designed to cover a comprehensive list of duties or responsibilities that are required for this position. Duties and responsibilities may change with or without notice.

Requirements

Required Qualifications

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