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Marketing Data & Analytics Manager

Marketing Data & Analytics Manager

Ignite Visibility LLCSan Diego, CA, US
3 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Salary : $75k - $85k based on experience

Ignite Visibility is an award-winning digital marketing agency with offices in San Diego, CA and Orlando, FL, plus a fully remote team. We are looking for an experienced Data Analytics Implementation Manager to join our Data & Analytics team, reporting to the VP of Data & Technology to support clients directly.

Primary Responsibilities :

This is a hands-on technical role where you own the full data enablement lifecycle for our key clients. Your primary focus will be on delivery, data integrity, and technical consultation.

  • Design Data Capture Architecture : Create, document, and manage the technical architecture for client data capture strategies, ensuring alignment with media measurement goals.
  • Implement Tracking Solutions : Directly implement and troubleshoot tagging, pixels, and server side tracking for all client analytics and advertising platforms (e.g., Google Ads, Meta Ads).
  • Lead Technical Scoping : Run diagnostic and analytics scoping calls with clients and internal teams to define technical requirements and prioritize implementation tasks.
  • Own Task Management : Directly manage, execute, and assist with the technical task pipeline, ensuring all tagging and measurement solutions are delivered accurately and on time.
  • Lead Client Consultation : Act as the primary technical point-of-contact, leading client-facing conversations to explain measurement implementation, data flows, and reporting capabilities.
  • Oversee Looker Reporting : Design, communicate specifications for, and oversee the technical execution of Looker reporting to transform raw data into governed, actionable dashboards.
  • Maintain Client Relationships :

Meet with assigned clients on a regular basis to review data integrity, implementation progress, and address technical performance inquiries.

  • Drive Internal Alignment : Facilitate clear, decisive internal communications regarding data requirements, implementation status, and project dependencies across internal teams.

    • Required Skills :

    Data Architecture & Implementation

  • Tag Management Expertise : Proven, in-depth experience with Google Tag Manager (GTM) for advanced configurations and troubleshooting, or equivalent platforms (e.g., Tealium, Launch).
  • Server-Side Integration : Practical experience handling Server-Side data capture and portability implementations
  • API Expertise : A strong working knowledge of REST-oriented APIs, including specific experience with :

    • Facebook Conversions API (CAPI)

  • Google Ads API
  • Google Analytics Measurement Protocol API
  • Web Development Fundamentals : Proficiency in writing and troubleshooting JavaScript as it relates to tracking, dataLayer management, and validation.
  • E-Commerce Data : Experience working with common e-commerce platforms (e.g., Shopify, Woocommerce, Magento) for data capture and analysis.
  • CRMs : Familiarity with best practices for ingesting data into CRMs

    • including Hubspot or Salesforce, maintaining data hygiene for leads, and exporting data.

    Analytics & Reporting

  • GA4 Mastery : Deep working knowledge of Google Analytics 4 (GA4) implementation, configuration, and advanced event based tracking solutions.
  • Reporting Platform Proficiency : Hands-on experience designing, implementing, and maintaining reports and dashboards in Looker Studio (or similar visualization tools like Tableau / Looker).
  • Media Platform Tracking : Demonstrated experience implementing and validating tracking solutions for major advertising platforms (e.g., Google Ads, Meta Ads) within a digital marketing / agency environment.

    • Strategy & Communication

  • Analytics Scoping : Ability to lead diagnostic calls, define business objectives, and translate them into a coherent data capture architecture and analytics roadmap.
  • Client Communication : Exceptional written and verbal communication skills with the ability to clearly articulate complex technical concepts and strategic insights to non-technical, senior client stakeholders.

    • Why Ignite Visibility?

  • A collaborative environment focused on client success and career development
  • Fully remote workforce with optional San Diego office
  • Three-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
  • Named Fastest-Growing Private Companies in San Diego (2016-2021)
  • Named Best Places to Work in San Diego 2017, 2020
  • Named Inc 5000 Fastest Growing Companies 2017-2021

    • Benefits

  • Fully remote environment
  • Full health, vision, and dental coverage
  • Generous paid vacation, including your birthday & extra time off around major holidays
  • 401k-retirement plan with employer match
  • Employee advancement and growth potential
  • Company-sponsored professional development opportunities
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