VP, Marketing Job at Mediabistro in Irving

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth.

Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey.

About this role The Vice President, Prospect Experience and Marketing, is a key member of the GSSO Global Marketing team, reporting directly to the MVP of Global Marketing. In this role, you will be responsible for shaping and leading the digital experience on our public-facing Gartner.com by developing and executing strategies that deliver seamless, engaging customer interactions. You will oversee a multidisciplinary team-including technical product managers, UX / UI researchers, creative designers, content managers and copywriters-while collaborating closely with leaders across Marketing, Sales, IT, Product, and other stakeholders to drive increased website traffic and optimize conversion rates from prospects to marketing leads and conference attendees.

Responsibilities Oversee the end-to-end management of Gartner.com, including product management, content hosting, web operations, creative design, and user experience (UX) across digital platforms.

Implement innovative solutions and optimization strategies to increase website traffic and maintain Gartner's leadership in the digital landscape.

Leverage analytics to understand customer behavior, measure the impact of digital initiatives, and identify opportunities for continuous improvement.

Lead a high-performing creative team comprising designers, researchers, copywriters, editors, and video producers.

Develop and implement the overarching strategy for digital experiences across various touchpoints to align with business goals.

Guide, mentor, and lead a team of web product managers, operation specialists and creative designers, content copywriters and editors.

Requirements Bachelor's Degree required. Master's and / or Doctoral degree strongly preferred.

15+ years progressive business experience, preferably in a digital marketing role or management consulting role.

8+ years managing marketing teams, especially digital marketing and creative teams.

Significant experience in B2B technology marketing and B2C marketing with experience positioning to both business decision makers and technical audiences.

Strong website optimization and creative A / B testing experience.

What you will get Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

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