Vice President of Marketing Strategy
ConfidentialFayetteville, AR, United States- Full-time
Vice President of Marketing Strategy
About the Company
Join a leading developer of anti-money laundering software designed for Bitcoin-related businesses, committed to innovation in the fintech space.
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2014
Employees
501-1000
Funding
$200+ million
Categories
- Bitcoin
- Cryptocurrency
- Financial Exchanges
- FinTech
- Software
- Technology
- Information Technology & Services
- Big Data
- Big Data Analytics
- Financial Services
- Blockchain
Specialties
Business Classifications
About the Role
The Company is seeking an experienced and innovative Vice President of Marketing Strategy to drive customer acquisition and fuel revenue growth. This strategic leader will oversee demand generation, customer and field marketing, and digital initiatives while managing a global team of marketers. You will play a critical role in building and scaling demand generation efforts, designing AI-driven marketing engines, and optimizing the efficiency of the marketing funnel.
In this pivotal position, you will innovate field and digital marketing strategies to transform them into revenue-generating engines, enhance event marketing, and oversee performance marketing initiatives to secure high-quality customer acquisition.
We are looking for candidates with a minimum of 15 years of marketing experience in high-growth B2B SaaS environments. You should have a proven track record in generating demand, experience supporting enterprise solutions sales, and strong leadership skills. As a strategic thinker, you will be adept at translating overarching strategy into actionable plans, possess excellent marketing-sales alignment capabilities, and demonstrate accountability.
A data-driven mindset, advanced analytics skills, and commitment to a continuous improvement culture are essential for success in this role. We embrace diversity and are dedicated to fostering an inclusive environment for all employees.
Hiring Manager Title
Chief Revenue Officer
Travel Percent
Less than 10%
Functions
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