Senior Lifecycle Marketing Manager

Overview

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including :

Private student loans - low rates, people-first service, and flexible payments.

Student loan refinancing - break free from high-interest rates or monthly payments.

Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!

The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.

Responsibilities

Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities.

Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.

Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.

Your Impact

As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products.

You will be responsible for leading some of Earnest’s most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies.

About You

6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment

4+ years of experience developing lifecycle / CRM engagement program

Proven ability to present campaign strategies, performance, and recommendations to senior leadership

Experience developing marketing plans that balance financial objectives and customer experience goals

Expertise in audience segmentation and targeting using database and real-time event data

Strong data analysis skills and knowledge of BI tools such as Looker or Tableau

Experience with enterprise marketing automation tools — Braze preferred (others valuable : Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)

Even Better

Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)

Experience building and optimizing automated campaigns and experimentation frameworks

Strong project management skills with tools such as Jira, Workfront, or Basecamp

Very strong attention to detail and strict adherence to QA processes

Where

This role will be based in the United States

A little about our pay philosophy : We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Pay Range

$135,000—$170,000 USD

Benefits

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including :

Health, Dental, & Vision benefits plus savings plans

Mac computers + work-from-home stipend to set up your home office

Monthly internet and phone reimbursement

Employee Stock Purchase Plan

Restricted Stock Units (RSUs)

401(k) plan to help you save for retirement plus a company match

Robust tuition reimbursement program

$1,000 travel perk on each Earnie-versary to anywhere in the world

Competitive days of annual PTO

Competitive parental leave

What Makes an Earnie

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other :

Every Second Counts : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.

Choose To Do Hard Things : We win by tackling the hard things that others avoid, fueled by grit and resilience.

Pursue Excellence : Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.

Lead Together : Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.

Don’t Take Yourself Too Seriously : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

EEO : Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

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