ABOUT CROUD & ROLE OVERVIEW
Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.
Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.
Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY in here!
This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking leader who is passionate about paid social media and performance-driven e-commerce marketing.The successful candidate will demonstrate deep paid social expertise across multiple platforms and international markets, strive for repeatable success through rigorous testing and optimization, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.
The ideal candidate will work across Meta (Facebook / Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and other paid social platforms, with a focus on planning, creating, managing, and optimizing paid advertising campaigns that drive measurable e-commerce results for a global DTC brand. As a Senior Account Manager, the ideal candidate will have responsibility to manage and mentor 1-2 account managers and / or associates, autonomously lead day-to-day client relationships, and exhibit deep multi-platform paid social expertise with proven experience managing international campaigns.
At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
RESPONSIBILITIES
Campaign Management & Optimization
Plan, create, manage, optimize, and forecast paid social campaigns across Meta (Facebook / Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and emerging social platformsExecute and oversee paid social campaign processes from start to finish, including audience research and strategy, creative briefing and testing, campaign trafficking, troubleshooting, optimization and reportingManage global campaign execution across international markets, navigating platform, strategy, budget allocation, promotion, and creative nuancesEstablish and execute strategies to deliver results against primary client KPIs including ROAS and new customer acquisitionDrive continuous improvement through structured testing frameworks (creative testing, audience testing, placement optimization, bidding strategies)E-commerce & Performance Expertise
Manage catalog integration and dynamic product ad strategies to maximize product discovery and conversion (Catalog ads, ASC, GMV Max, etc.)Develop sophisticated audience strategies including custom audiences, lookalikes, prospecting vs. retention segmentation, third-party data providers, and first-party data activationOptimize for e-commerce KPIs including ROAS, CAC, new customer acquisition, AOV, and customer lifetime valueUnderstand and navigate attribution models (last-click, view-through, multi-touch) and work with third-party attribution platforms (Rockerbox, Triple Whale, etc.) to inform strategyUnderstand pixel implementation and Conversions API (CAPI) setup to assist in troubleshooting tracking issues with ad ops team and client technical resourcesCreative & Content Strategy
Provide data-driven creative insights to inform ad development, identifying what resonates with target audiences and when creative fatigue sets inGuide testing strategies for creative variations including static ads, video, Reels, Stories, TikTok content, and user-generated content (UGC)Leverage influencer and creator content within paid social campaigns to maximize authenticity and engagementSupport social commerce initiatives including Shops setup, live shopping integration, and in-platform checkout optimization (where applicable)Client & Stakeholder Management
Build and maintain strong, trusted relationships with clients, serving as the day-to-day channel expert for paid social activationCreate and deliver flawless client-facing reports based on accurate data and insightful analysis that tells the "so what?" behind the numbersDevelop and deliver account development plans or roadmaps based on client campaign briefs and quarterly business targetsCollaborate with Strategy and Planning, Analytics, and Client Leadership teams to develop integrated media strategiesSupport business development by contributing to pitches (account audits, presentations, case studies) and identifying opportunities to expand services with existing clientsTeam Leadership & Development
Manage and develop 1-2 team members including task delegation, training coordination, ad hoc constructive feedback, and participation in Croud's career development frameworkLead by example, demonstrating best-in-class paid social expertise and client serviceFoster a culture of testing, learning, and continuous improvement within the teamShare knowledge and mentor junior team members to elevate overall team capabilitiesDESIRED QUALIFICATIONS
At least 3 years of hands-on experience in paid social media marketing, demonstrating deep expertise in platform management (Meta, TikTok, LinkedIn, Pinterest) with a proven track record of exceeding performance goals against e-commerce KPIs (ROAS, new customer acquisition, conversions)Experience managing paid social campaigns for international / global brands across multiple markets and regionsStrong understanding of e-commerce fundamentals including catalog management, pixel / CAPI implementation, dynamic product ads, and conversion optimizationExpertise in advanced audience strategies including custom audiences, lookalike modeling, prospecting / retargeting segmentation, and first-party data activationDemonstrated ability to analyze campaign performance data and translate insights into actionable optimizationsExperience with platform-native reporting tools (Meta Ads Manager, TikTok Ads Manager, etc.) and comfort navigating complex data setsExcellent communication skills, both written and verbal, with the ability to present complex data in clear, compelling narrativesProven problem solver who can manage a team, clients, and projects to deadlinesPolished presenter and storyteller possessing the ability to quickly build confidence with clients and stakeholdersA team player who is invested in team development, well-being, and growth as well as client successStrong numeracy and analytical skills with advanced proficiency in Microsoft Excel / Google SheetsComfort working across time zones and managing multi-market campaign requirementsPreferred Experience & Certifications
Meta Blueprint certifications (e.g., Meta Certified Media Buying Professional)TikTok, LinkedIn, Pinterest, or Snapchat platform certificationsExperience with paid social management and reporting platforms such as Smartly.io or MotionFamiliarity with attribution platforms such as Rockerbox or NorthbeamExperience with data visualization and reporting tools such as DatoramaUnderstanding of creative testing frameworks and ad fatigue mitigation strategiesFamiliarity with social commerce features and in-platform shopping experiencesExperience with video content strategies including Reels, Stories, and TikTok formatsKnowledge of UGC content utilization and creator partnerships within paid campaignsBachelor's degree in marketing, business administration, or related majorCOMPANY BENEFITS & COMPENSATION
Every employee is eligible for the benefits listed on our careers site which include :
PTO / Vacation : 20 days vacation a year 12 public holidays observedPublic Holidays : 12 days observedSick Days : 7 days annuallySummer Fridays : Early finishes from Memorial Day to Labor DayBereavement Leave : Paid time off for personal lossParental Leave : Enhanced leave plus FMLA through NY state401(k) Savings PlanSales commission with pitch opportunitiesRecruitment referral bonusPre-tax commuter benefitsFull Paid Medical Insurance for Employee Only (including dental and vision)Dependent contribution to Medical, dental and vision coverageEmployer paid life insurance coverageMonthly gym membership stipendAccess to personalized health guidance via Health AdvocateFree Citi bike membershipMembership to TalkSpace (Mental Health Support)Hybrid workspace support - home office setup is providedAgile working policyComplimentary access to fruit, cereals, snacks, soft drinks, tea, and coffeeThe salary range for this position is $100,000 to $115,000 (DOE)
Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's / applicant's skill set, level of experience, and qualifications.
Department Retail Media Locations New York Remote status Hybrid
