Senior Associate, Marketing

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

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Baker Tilly is an equal opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

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Job Description :

The Senior Marketing Associate, Geography Marketing is responsible for the coordination of marketing activities to help execute strategic marketing plans throughout our geographic footprint in the US.

The senior marketing associate works closely with the marketing director and / or senior marketing manager and marketing manager in support of geography marketing tactics and initiatives, including project planning and execution of demand generation through sponsorships, events, speaking engagements, thought leadership content, webinars, and e-mail marketing. This position is based in the US.

Responsibilities :

• Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
• Coordinate activities to support geographic strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, local events, seminars, trade show exhibits, webinars, meet-and-greet networking events, digital advertising, social media and communications
• Maximize exposure through the appropriate strategic marketing channels, ensuring compliance with firm guidelines and brand standards
• Plan and attend local events to extend the firm's brand
• Develop communications for clients, prospects, and internal staff
• Conduct online and database research of specific companies and / or target lists as well as competitive, executive, market and industry research; create reports
• Work with principals to secure and write client testimonials, client video testimonials, and case studies, as needed (in conjunction with firm marketing managers where applicable)
• Collaborate on public relations opportunities and maintain up-to-date list of targeted industry or service-specific media contacts within the local geographic footprint
• Help generate thought leadership and story ideas, monitor competitive news, and develop specialized strategies for communicating other events
• Track results and marketing return on objective
• Utilize marketing department shared resources as appropriate to help execute initiatives
• Collaborate with industry and service marketing teams to extend marketing messages throughout the geography
• Increase firm branding in target geographies nationwide through firm involvement in local organizations, awards and target lists
• Maintain prospect and client information in Salesforce.com database
• Participate in professional organizations and independent study and integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate.
• Participate in marketing taskforces and special projects as assigned

Qualifications :

The compensation range for this role is $71,150 to $134,860. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.