VP, Global Marketing

VP, Global Marketing

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses : Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Your Role

The Vice President, Global Marketing is a key member of Warner Music Group's Global Priorities Team, responsible for amplifying WMG's most important releases to break global superstars and expand market share. This leader owns the "what, why and how" of WMG's Global Priority System, setting strategy, positioning, investment, and alignment across regions in close collaboration with Digital, Creative, Regional Marketing, and Label teams. They also allocate WMG's global marketing budget, in partnership with the SVP, ensuring resources are deployed effectively behind the artists and campaigns with the greatest worldwide potential. This is a high-impact role for an experienced marketer who combines industry expertise, creative instinct, and global perspective with fluency in digital culture. The VP will drive record-breaking results for WMG's top artists while positioning the Global Priority System as a key differentiator in how the company breaks and sustains global superstars.

Here You'll Get To

• Own the "what, why, and how" of the Global Priority System, ensuring clarity of purpose, alignment, and global adoption + Position the Global Priority System as a clear differentiator for WMG, reinforcing it as a reason artists choose to sign with the company and as a core driver of breaking global superstars + Serve as a key liaison with WMG leadership, providing visibility, insights, and alignment on global artist performance + Combine data and strategic insights to set success metrics on an artist-by-artist basis, creating accountability for all global teams + Champion innovation by testing new formats, platforms, and first-mover opportunities in digital, fan engagement, and artist development + Act as a thought leader within WMG, representing global marketing priorities, trends, and successes to internal and external stakeholders + Partner with Repertoire Owners to define global amplification strategies for WMG's priority artists, ensuring central marketing investments support campaigns that resonate across cultures, platforms, and markets + Direct the delivery of services via Global Marketing's Integrated Marketing Services group to execute impactful campaigns that drive measurable growth + Ensure global, regional, local, and label-level marketing plans are fully integrated and aligned to maximize impact + Monitor campaign performance across markets and platforms, adapting strategies in real time to optimize results and outcomes + Partner with the SVP to oversee WMG's global marketing budget, ensuring efficient allocation of resources behind the artists and campaigns with the greatest worldwide potential + Collaborate with Finance to track investment performance, refine spending decisions, and ensure alignment with global strategic priorities + Use data-driven insights at global and market levels to optimize marketing spend + Partner with Marketing Intelligence to define KPIs and attribution frameworks that measure campaign effectiveness at a global level + Establish and track OKRs for priority campaigns, ensuring consistent measurement and progress + Leverage analytics to identify early-stage artists with global potential and ensure they receive appropriate support + Continuously refine processes, workflows, and toolsets to improve efficiency, scalability, and impact across all markets + Lead, mentor, and inspire global marketing staff, fostering a culture of innovation, accountability, and cross-cultural collaboration + Promote inclusivity and a global mindset across teams and campaigns, ensuring local nuances are respected within a unified global framework + Build capabilities across regions by developing playbooks, sharing best practices, and delivering training that elevates execution worldwide

About You

About Us

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group : Independent Minds. Major Sound.