Talent.com
Senior Director, Volumetric Sales & Lifecycle Marketing

Senior Director, Volumetric Sales & Lifecycle Marketing

CloudOne DigitalAtlanta, GA, United States
5 days ago
Job type
  • Full-time
Job description

Description

Position at CloudOne Digital

Overview

The Senior Director of Volumetric Sales & Lifecycle Marketing is responsible for owning and growing our volumetric business line. This role blends strategic leadership with hands-on execution across the entire customer journey - from acquisition to retention. The Senior Director will be accountable for revenue performance, leading the strategy behind acquisition, install base growth, and customer retention.

This is a very unique opportunity for a strong marketer with keen business acumen, an itch to learn more about sales and competitive drive. This is a highly cross-functional role that requires expertise in lifecycle marketing, sales enablement, and team leadership. The ideal candidate is both a strategist and an operator - someone who can identify the levers that move the business and ensure they are executed flawlessly.

If owning the whole process, figuring out what works (and blowing it out) and responsibility for the bottom line excites you, let's talk.

Key Responsibilities

Revenue & Strategy Leadership

  • Own volumetric sales revenue across new logo acquisition, install base growth, and retention.
  • Set the strategy to drive pipeline, conversion, upsell, cross-sell, and retention initiatives.
  • Daily analyze business performance, identify opportunities, and implement optimizations.

Customer Journey & Campaigns

  • Oversee the full customer journey, ensuring consistency and effectiveness across paid ads, affiliate marketing, campaigns, website, product portals, and lifecycle communications.
  • Develop and lead post-sale initiatives, including churn reduction, customer value reinforcement, upsell, and cross-sell campaigns.
  • Partner with demand generation and campaign teams to ensure flawless execution of growth initiatives.
  • Sales Channel Leadership (Qteam)

  • Lead, coach, and optimize the performance of the Qteam (call / chat center sales).
  • Ensure the Qteam is trained on products, sales processes, and customer engagement best practices.
  • Continuously improve team efficiency, close rates, and customer satisfaction.
  • Team Leadership & Collaboration

  • Directly manage at least one lifecycle marketing professional dedicated to campaign execution and customer journey workflows.
  • Collaborate cross-functionally with demand generation, campaign management, product marketing, and web / digital teams to ensure alignment of messaging and strategy.
  • Provide mentorship, performance feedback, and professional growth opportunities for both direct and indirect team members.
  • Qualifications

  • 10+ years of progressive experience in lifecycle marketing, growth marketing, or sales enablement, with direct revenue accountability.
  • Proven track record of delivering revenue growth across acquisition, retention, and expansion.
  • Experience leading sales or inside sales functions (chat / call center experience highly valuable).
  • Strong strategic acumen with the ability to translate data into actionable revenue-driving initiatives.
  • Excellent leadership and communication skills with demonstrated success leading cross-functional teams.
  • Ability to balance strategic planning with operational execution.
  • Success Metrics

  • Achievement of volumetric sales revenue targets.
  • Increased Qteam conversion and close rates.
  • Improved retention and lower churn within the install base.
  • Measurable growth in upsell and cross-sell revenue.
  • Scalable, repeatable lifecycle campaigns that support long-term growth.
  • Create a job alert for this search

    Director Lifecycle Marketing • Atlanta, GA, United States

    Related jobs
    Director of Sales and Marketing - Senior Living

    Director of Sales and Marketing - Senior Living

    Inspired Living at AlpharettaAlpharetta, GA, USA
    Full-time
    Quick Apply
    Director of Sales and Marketing.Assisted Living & Memory Care community,.This isn't just another sales job - it's an opportunity to. Your work directly shapes the success of the community and th...Show moreLast updated: 30+ days ago
    Sales & Marketing Director (Senior Living) - Oaks at Conyers!

    Sales & Marketing Director (Senior Living) - Oaks at Conyers!

    Oaks Senior Living, LLCConyers, GA, USA
    Full-time
    Quick Apply
    Community Relations Director -.Community Relations Director for our community in Conyers, Georgia.We are looking for a professional who has a passion for working with seniors and their families, an...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director, PLD

    Senior Director, PLD

    HertzAtlanta, GA, US
    Full-time
    The Product Line Director (PLD) serves as the strategic owner of assigned OEM or dealer relationships, acting as the 'CEO' of their product line. The PLD is accountable for economic performance, str...Show moreLast updated: 2 days ago
    • Promoted
    Senior Sales Director

    Senior Sales Director

    MiQAtlanta, GA, United States
    Full-time
    We’re MiQ, a programmatic media partner for marketers and agencies.We connect data from multiple sources to solve business problems for our clients using data science, analytics and programmatic tr...Show moreLast updated: 2 days ago
    Sales Director – Nutritional Products Manufacturin

    Sales Director – Nutritional Products Manufacturin

    NorthPoint Search GroupAlpharetta, GA, US
    Full-time
    Quick Apply
    Sales Director – Nutritional Products Manufacturing Who : .A fast-growing health and wellness manufacturer is seeking a B2B sales leader with deep industry experience and strategic insight.Driv...Show moreLast updated: 30+ days ago
    Sales & Marketing Director

    Sales & Marketing Director

    Oaks Senior Living, LLCDouglasville, GA, USA
    Full-time
    Quick Apply
    Community Relations Director -.Community Relations Director for our community in Douglasville, Georgia.We are looking for a professional who has a passion for working with seniors and their familie...Show moreLast updated: 30+ days ago
    Director of Demand Gen & Marketing Ops

    Director of Demand Gen & Marketing Ops

    Document Crunch, Inc.Alpharetta, Georgia, United States, 30009
    Full-time
    We're making a real difference.AI Breakthrough Award, Document Crunch is the construction industry's leading AI Risk Reduction Platform. Powered by CrunchAI and one of the industry's richest proprie...Show moreLast updated: 28 days ago
    • Promoted
    Director, Marketing & Business Development

    Director, Marketing & Business Development

    MERUAtlanta, GA, United States
    Full-time +1
    Meet the Company : MERU is a values-driven, impact-oriented team dedicated to fixing companies.We provide advisory services and data analytics support to middle-market companies ($50M - $2B in annua...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director Utility Market North America

    Senior Director Utility Market North America

    Hitachi EnergyAtlanta, GA, United States
    Full-time
    We are seeking a Senior Director Utility Market North America.The role will spearhead innovative marketing and sales strategies for Transformers products within the Utility market, driving increase...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Regional Sales Director (Enterprise - Corporate East)

    Sr. Regional Sales Director (Enterprise - Corporate East)

    VerkadaAtlanta, GA, United States
    Full-time
    Atlanta, GA United States; Charlotte, NC United States; Florida, United States; Nashville, TN United States; New Jersey, United States. New York City, NY United States; Philadelphia, PA United Stat...Show moreLast updated: 2 days ago
    • Promoted
    Director, Product Engagement

    Director, Product Engagement

    VisaAtlanta, GA, United States
    Permanent
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...Show moreLast updated: 4 days ago
    • Promoted
    Global Brand Director, Expo

    Global Brand Director, Expo

    Newell BrandsAtlanta, GA, United States
    Full-time
    Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world.Our culture is built on values in action : Integrity, Teamwork, Passion for Winnin...Show moreLast updated: 4 days ago
    • Promoted
    Marketing Director

    Marketing Director

    NewmarkAtlanta, GA, US
    Full-time
    We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. The ideal candidate will be a seasoned professional with a proven t...Show moreLast updated: 23 days ago
    • Promoted
    • New!
    Senior Director, Loyalty and Channel Marketing

    Senior Director, Loyalty and Channel Marketing

    Shake ShackAtlanta, GA, US
    Permanent
    Senior Director Of Loyalty And Channel Marketing.Our secret to leading the way in hospitality? We put our people first!.At Shake Shack, our mission is to Stand For Something Good in all that we do....Show moreLast updated: 6 hours ago
    • Promoted
    Sr. Director, Sales

    Sr. Director, Sales

    ConfidentialAtlanta, GA, United States
    Full-time
    The Senior Director, Sales is responsible for managing business with a key retailer, delivering sales and profit targets within allocated budgets. This role oversees sales team performance, growth, ...Show moreLast updated: 5 days ago
    • Promoted
    • New!
    Senior Account Director

    Senior Account Director

    BounteousAtlanta, GA, US
    Full-time
    Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today's complex challenges and tomorrow's opportun...Show moreLast updated: 18 hours ago
    • Promoted
    Senior Director of Demand Generation

    Senior Director of Demand Generation

    AlloyAtlanta, GA, United States
    Full-time
    Senior Director of Demand Generation.This is a hybrid (in-person & remote) opportunity to work in our Atlanta office.Alloy delivers precision storytelling and experiences for imaginative tech brand...Show moreLast updated: 5 days ago
    • Promoted
    • New!
    Senior Director Advisory Services

    Senior Director Advisory Services

    PremierAtlanta, GA, US
    Full-time
    Senior Director Advisory Services.The Senior Director is responsible for managing a book of business across multiple customers of 5 million or more in sales and revenue. This position will be primar...Show moreLast updated: 6 hours ago