Channel Marketing Manager

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for developing and executing marketing programs that drive awareness, enablement, and demand generation within our indirect sales channels. The ideal candidate has a solid understanding of B2B marketing, distribution, value-added-reseller (VAR) ecosystems, and how to align cross-functional teams to deliver measurable results.

Key Responsibilities :

• Develop and execute channel marketing programs to support reseller, distributor, and alliance partner initiatives.
• Collaborate with sales and partner teams to create co-branded campaigns , partner toolkits, and promotional materials.
• Manage MDF (Market Development Funds) programs, including planning, approval workflows, execution, and ROI reporting.
• Create and maintain partner-facing collateral , such as sales enablement tools, case studies, and email templates.
• Track and analyze program performance metrics to optimize channel marketing effectiveness.
• Coordinate webinars, events, and trade shows in collaboration with partners and internal stakeholders.
• Support the onboarding and training of new partners through tailored marketing enablement content.
• Maintain the partner portal content and ensure up-to-date marketing resources are available.
• Develop distribution and VAR marketing plans and follow through on deliverables and timelines.

Requirements :

Preferred Qualifications :

What We Offer :

PHYSICAL DEMANDS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

TRAVEL REQUIREMENTS : Willingness to travel 25%, overnight and some weekend travel.

OTHER DUTIES : Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.