Brand Marketing Manager

Brand Marketing Manager

Fanatics Collectibles is looking for a Brand Marketing Manager based in New York for our growing Marketing team. We're searching for a candidate who can manage the successful execution of day-to-day marketing initiatives and ongoing projects across multiple sports including WWE, UFC, MLS, and Tennis.

As part of the Brand & Product Marketing team, you will collaborate across Product Development, Creative, Athlete Marketing, Digital, Social, Communications, and Commercial teams to deliver best-in-class campaigns that drive awareness, engagement, and sales. You'll also serve as the day-to-day marketing point of contact for licensors, ensuring alignment on strategies and unlocking impactful co-marketing opportunities.

This role is ideal for someone who combines strategic thinking with flawless execution and who's passionate about building unforgettable experiences for collectors.

What you will be doing

• Be the eyes, ears, and voice of current and future collectors, applying an understanding of insights, demographics, and psychographics to develop and influence marketing programs.
• Managing the annual marketing calendar, ensuring visibility and alignment across internal teams and external partners.
• Build & lead marketing plan and executions that increase awareness and purchase.
• Collaborating cross-functionally with Product, Social, Content, Communications, Trade, Athlete and Performance Marketing teams to ensure seamless execution across verticals.
• Lead ongoing meetings with licensors to track and align on marketing support plans.
• Ensure all marketing efforts are implemented following appropriate guidelines.
• Monitor campaign performance and communicate findings internally via recap decks.
• Contribute to operational excellence by maintaining campaign trackers, presentation templates, and other shared resources.
• Live the Marketing standards (sense of urgency, attention to detail, innovation, calculated risk-taking, and integrity) and lead by example.

What you will bring