VP, OnePay Analytics

VP, Analytics

Role Summary / Purpose : This VP, Analytics role will be a critical member of the team. This role will report directly to the SVP, Analytics Leader and will be responsible for supporting end-to-end analytics delivery for the portfolio. This individual is responsible to design strategic analytics initiatives, develop roadmaps with milestones, develop analytical frameworks and manage seamless project execution. Additional responsibilities of the role include building strong relationships with client and cross-functional stakeholders, influencing with data driven storytelling and active collaboration across Synchrony analytics teams to implement scalable analytical solutions and best practices.

Essential Responsibilities :

• Develop decision optimization agenda in conjunction with Analytics Leader to drive profitable growth for the program.
• Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts.
• Lead the creation and execution of a data-driven customer engagement strategy by analyzing customer journeys, measuring and attributing the impact of various experiences, and delivering actionable recommendations to drive incremental engagement, card sales, and profitability.
• Collaborate with cross-functional stakeholders to design, A / B test, and optimize diverse marketing tactics and customer experiences, fostering a culture of experimentation and continuous improvement.
• Leverage data streaming and near real-time analytics methods to rapidly execute, iterate, and deliver actions / insights on card usage and customer engagement trends. Apply an agile mindset to deliver timely, scalable tools and drive continuous improvement.
• Build trust with client as an analytics advocate, establish strong relationships. Establish operating rhythm with cross functional team to execute combined analytics roadmaps.
• Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics.
• Be a leader in influencing business actions with data driven story telling. Advocate data driven decision making that optimizes program profitability and client revenue growth.
• Collaborate with analytics CoE's to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation.
• Develop expertise on cross functional KPI's and their drivers, conduct portfolio diagnostics. Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies.
• Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members.
• Partner with offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects.
• Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured / curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools.
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
• Deliver hand-on analytics projects and perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Desired Characteristics :

Grade / Level : 12

The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony.

Reasonable Accommodation Notice :

Job Family Group : Data Analytics