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Vice President, Product Marketing
Vice President, Product MarketingGong • San Francisco, CA, US
Vice President, Product Marketing

Vice President, Product Marketing

Gong • San Francisco, CA, US
8 days ago
Job type
  • Full-time
Job description

Vice President, Product Marketing

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.

As Vice President of Product Marketing, you'll lead the global Product Marketing function and shape the story, strategy, and go-to-market execution that define Gong's leadership in Revenue AI. You'll partner closely with Product and the broader GTM organization to drive clarity, excitement, and growth around Gong's platform and solutions. This role is both strategic and hands-on, setting the vision for how Gong shows up in the market, while ensuring our teams are equipped to win.

This role reports directly to the Chief Marketing Officer. This is a rare opportunity to lead at a company defining a new category and rewriting the rules of go-to-market success. You'll have the platform, people, and purpose to make a lasting mark on our market, our customers, and our brand.

You must be located in one of our hub locations (San Francisco, Salt Lake City, Austin, New York City Metro, Chicago) due to our hybrid work model.

Responsibilities

Develop GTM strategies by defining target segments, sizing TAM, identifying growth opportunities, and shaping go-to-market plans that drive adoption and revenue.

Craft Gong's strategic narrative by creating clear, differentiated messaging and positioning across the platform, products, and competitive landscape.

Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.

Lead product launches that inspire customers and drive growth, including narrative development, enablement, and execution across every customer touchpoint.

Enable GTM teams to win by delivering messaging, playbooks, demos, and competitive insights that improve close rates, win rates, and deal velocity.

Drive solution marketing by packaging Gong products for key industries and personas, connecting business challenges to measurable customer value.

Collaborate with Corporate Communications to create narratives and messages that influence Gong's media coverage, analyst reports, and industry rankings.

Optimize pricing and packaging strategies to maximize customer value, revenue, and deal size across segments.

Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision, in partnership with Corporate Marketing and Content teams.

Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Gong's position as the leader in Revenue AI.

Empower channel and partner success with enablement, training, and collateral that help them effectively sell and support Gong.

Qualifications

15+ years of Product Marketing experience in B2B enterprise software (SaaS preferred), with a proven record of creating differentiated positioning and driving measurable business impact.

Experience leading large, high-performing PMM teams in scaling organizations, ideally at $500M+ ARR.

Strong strategic thinking paired with executional excellence you can shape a vision and roll up your sleeves to make it happen.

Proven ability to partner cross-functionally with GTM, Product, and Marketing leaders to align strategies and outcomes.

A customer-first mindset and passion for creating market-defining stories that inspire and sell.

Bring urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.

Creative, resourceful, and energized by a fast-paced, high-growth environment.

The annual salary hiring range for this position is $280,000 - $300,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidate's personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

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