Talent.com
Bio-Techne
Senior Director of Digital MarketingBio-Techne • Centennial, CO
Senior Director of Digital Marketing

Senior Director of Digital Marketing

Bio-Techne • Centennial, CO
30+ days ago
Job type
  • Full-time
Job description

Description

Salary range: 160-230K

By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.

The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.

Key Responsibilities:

  • Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
  • Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
  • Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
  • Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
  • Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
  • Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
  • Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
  • Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
  • Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
  • Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
  • Work closely with various teams globally to prioritize website enhancements/optimizations.

Qualifications

Education and Experience:

  • Bachelor's degree in marketing, business, or a related field
  • 7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
  • Ability to lead performance, career development, and talent management initiatives
  • A science background is a plus, but not required
  • Proven experience developing and executing successful digital marketing strategies.
  • Experience leading teams in projects and procedural changes of large scope
  • Strong analytical skills and data-driven thinking
  • Ability to work in a collaborative team environment
  • Responsible for partnering with key leaders to accomplish objectives of the organization and division
  • Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
  • Excellent communication, collaboration, and leadership skills
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Analytical thinking and data-driven decision-making skills
  • Ability to independently troubleshoot issues of high complexity.
  • Performs additional duties as assigned
Create a job alert for this search

Senior Director of Digital Marketing • Centennial, CO

Similar jobs

Digital Innovation Director (PIN)

The Public Interest Network - Denver, CODenver, CO, United States
Full-time

The Public Interest Network operates and supports organizations committed to a shared vision of a better world and a strategic approach to social change.Our flagship organizations, PIRG and Environ... Show more

 • Promoted

Director of Sales Excellence – Hybrid/Remote, SaaS Growth

SemiosDenver, CO, United States
Remote
Full-time

Semios, based in Denver, Colorado, is seeking a Director of Sales Excellence to design and scale a high-performance sales organization.This role involves developing sales standards, tools, and trai... Show more

 • Promoted

Director of SalesTech & Partner Ecosystem

Autodesk, Inc.Denver, CO, United States
Full-time

A leading software company is seeking a Director of Product Management to lead product strategy for SalesTech and partner ecosystems in Denver, Colorado.This role requires over 10 years of experien... Show more

 • Promoted

Senior Client Director

Delve DeeperLouisville, CO, United States
Full-time

What We’re Looking For — Client Director / Sr.We’re looking for a Client Director / Sr.Client Director who operates as a true partner to our clients—someone who can connect strategy, performance, a... Show more

 • Promoted

Enterprise Sales Director – Digital Media & Retail

Placements, Inc.Denver, CO, United States
Full-time

A growing SaaS company is looking for an Enterprise Sales Director, based in Denver or other US locations.The role emphasizes strategic sales to digital publishers, requiring a minimum of 5 years i... Show more

 • Promoted

Director, SalesTech & Partner Ecosystem Product

AutodeskDenver, CO, United States
Full-time

A leading software company is seeking a Director of Product Management to lead product strategy in Denver, Colorado.This role involves defining the product vision for Sales and Partner Ecosystem pl... Show more

 • Promoted

Senior Director, SAP Applications & Digital Utilities

EmpiricDenver, CO, United States
Full-time

Senior Director, SAP Applications & Digital Utilities.The Senior Director of SAP Applications & Digital Utilities is responsible for defining and executing the enterprise SAP strategy supporting th... Show more

 • Promoted

Remote Regional Director of Sales & Marketing — AI-Driven Growth

Solera Senior LivingDenver, CO, United States
Remote
Full-time

A senior living management company is seeking a Regional Director of Sales & Marketing with 5 to 10 years of leadership experience in senior living.This role involves driving occupancy growth, enga... Show more

 • Promoted

Senior Director, eCommerce Development, Mobile

SpectrumGreenwood Village, CO, United States
Full-time

This role requires the ability to work lawfully in the U.Step into a pivotal role where your technical leadership fuels Spectrum’s rapid mobile sales growth.As Senior Director of eCommerce Developm... Show more

 • Promoted

Segment Director, Power Markets & Utilities GTM

EnverusDenver, CO, United States
Full-time

A leading energy SaaS company in Denver seeks a Segment Director or Advisor for Power Markets - Utilities.The role involves leading go-to-market strategies, handling client relations, and analyzing... Show more

 • Promoted

Senior Digital Director

Stryker CorporationDenver, CO, United States
Full-time

The Senior Digital Director is a strategic, visionary leader responsible for shaping and executing the organization’s digital presence and engagement strategy to drive advocacy, grassroots organizi... Show more

 • Promoted

Director of Product Marketing: GTM & Growth

Appcast, IncDenver, CO, United States
Full-time

A leading recruitment technology firm seeks a Director of Product Marketing responsible for managing go-to-market strategies and developing compelling messaging for product launches.You will collab... Show more

 • Promoted

Senior Digital Sales Executive

Genesis Global Recruiting, Inc.Denver, CO, US
Full-time

Our Client is seeking an experienced Senior Digital Sales Executive to drive new and incremental digital advertising revenue through both direct sales and client station partnerships.This fully rem... Show more

 • Promoted

Sr. Director, Global Total Rewards

CrocsBroomfield, CO, United States
Full-time

Advise, lead, and drive an enterprise‑wide Total Rewards strategy.Serve as a trusted advisor and enterprise connector.HR, and governance bodies to guide executive and equity compensation decisions ... Show more

 • Promoted

Digital Director, KMGH

E.W. Scripps CompanyDenver, CO, United States
Full-time

Digital Director, KMGH Denver-7****WHAT YOU'LL DO:*** Execute local digital content in alignment with station content strategy to achieve business goals.Partner with local sales management to achie... Show more

 • Promoted

Senior Director, Strategic Accounts

Cerapedics IncWestminster, CO, US
Full-time

Cerapedics is a global, commercial-stage orthopedics company that is dedicated to redefining the path to bone repair by healing bones faster and at higher rates, so all patients can get back to liv... Show more

 • Promoted • New!

Senior Director, Strategic Accounts

Cerapedics, Inc.Westminster, CO, US
Full-time

Cerapedics is a global, commercial-stage orthopedics company that is dedicated to redefining the path to bone repair by healing bones faster and at higher rates, so all patients can get back to liv... Show more

 • Promoted • New!

Senior Middle East SaaS Sales Director

Ping IdentityDenver, CO, United States
Full-time

A leading identity security firm based in Denver is seeking a Sales Director responsible for the Middle East territory.The ideal candidate will lead a competitive sales team, fostering customer rel... Show more

 • Promoted

Digital Director, KMGH

Denver7 (KMGH-TV)Denver, CO, United States
Full-time

Digital Director, KMGH Denver-7.Are you ready to lead digital innovation at one of Denver's most trusted news sources? KMGH, the E.Scripps Company ABC affiliate in Denver, Colorado, is seeking a dy... Show more

 • Promoted

Global Battery Sales Director — Lead High-Growth Li-ion

Forge Nano, Inc.Thornton, CO, United States
Full-time

A leading materials company in Colorado is seeking a Director of Battery Sales to develop sales strategies and lead a diverse sales team in the Li-ion battery sector.The role requires 5-10+ years o... Show more