Digital Strategy Analyst, Telco and M&E

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge

The Digital Strategy Group (DSG) works with C-level leadership at Adobe’s enterprise customers to craft strategies for customer-experience transformation and digital innovation. In this role, you will have the opportunity to advise senior leaders at leading wireless carriers, streaming services, sports organizations, publishers, and more.

Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to Adobe by publishing thought leadership and aligning the ecosystem on an overall industry go-to-market strategy.

What you’ll do

As a Digital Strategy Analyst, you will partner with executives from Adobe’s largest and most strategic media, entertainment, and telecommunications customers and Adobe sales leadership to align on a vision for how Adobe’s technology can modernize the customer journey (across acquisition, onboarding, servicing, cross-sell, etc.) while improving operational efficiency, scale, and compliance. You will play a key role in leading cross-functional workstreams in support of strategic Adobe sales pursuits across leading telco institutions!

In close collaboration with a cross-functional team of experts from consulting, media & entertainment, telecommunications, and technology backgrounds, the role contributes to rigorous analyses, insight development, and delivery of executive-level recommendations. Contributions will include:

• Supporting customers in identifying and prioritizing GenAI and agentic use cases—such as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, brand-safe content operations—and
• Contributing to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost.
• Developing executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model.
• Collaborating with Sales, Marketing, Product, and Professional Services to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists, informing product strategy, and authoring thought leadership assets to drive demand generation and field enablement.

What you need to succeed

• 2-3 years of management/technology consulting, industry (media or telecommunications), or digital agency experience, preferably in digital strategy
• Interest in business strategy, technology, or experience design through work/internship experience, coursework, or extracurricular activities
• Foundational understanding of Generative and Agentic AI concepts, including large language models, AI-assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations in B2C and B2B industries
• Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Bachelor’s degree with outstanding record of academic achievement
• Strong interpersonal skills with ability to work effectively with people at all levels
• Ability to communicate complex ideas effectively verbally and in writing
• High degree of intellectual curiosity and ability to absorb concepts quickly
• Willingness to travel up to 20% (actual amount may be less)

Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $74,300 -- $141,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $97,800 - $141,600 In New York, the pay range for this position is $97,800 - $141,600

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.